A meta description can be a snippet of text which appears below the title and above your website’s URL when it is shared on social media or in SERPs. This short sentence should entice readers into clicking through to read more about you, so think carefully before using one!
A meta description might appear in search engine results pages (SERPS) as well as across various social media platforms and websites. The purpose of this brief paragraph is to encourage people who come across your page while browsing online, by enticing them with something interesting that will make them want to click-through for full details.