Merch… short for merchandise, is the new online currency for influencers looking to make a quick buck. The most successful social media stars are able to sell thousands of shirts in just minutes, with some even earning more than their music career counterparts can generate through sales and streaming combined. Popular icons like Kylie Jenner or Jake Paul have spearheaded merch empires by partnering up with clothing companies that manufacture these items at scale so they don’t need to worry about producing them themselves – an industry worth billions annually as it continues to grow larger every year. Merch is not just clothes though, it can be anything from jewelry, to makeup, to mugs, pet products, and more.

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