Long-tail Keywords

When you are looking for a specific product, and are ready to buy a particular type of gift or item, you are more likely to have a specific description of the product you have in mind. This makes long-tail keywords much more valuable as they hold the highest chance of conversion versus a more general web search. Long-tail keywords are a great way to improve SEO because they narrow down the search from millions to a more manageable and successful database that will be useful to the customer.

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