Livestream shopping presents the opportunity to get a firsthand look at what’s coming and go into more detail than traditional online shopping. This is due in part because it isn’t edited by someone else, but instead unedited with an audience that can interact during their time watching or listening to the shopper. Not only does this provide for questions from those viewing either live, on-demand video content; there are options such as polling which provides insight into customer preferences while giving feedback about products they just saw presented so you know where their focus was when asking these potential customers who tuned in how much of your brand resonated with them. Livestream shopping also makes it easier to catch a new product right when it’s being released, that way you can get the must-have product before it sells out.
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