When visitors land on a single-purpose landing page, conversion is the focus. They come for one thing and you give it to them right away: your contact information in exchange for theirs. This works best when they are presented with an offer of value that fulfills their need at just the right time – whether or not this takes place through lead capture forms depends on what needs converting most urgently! Landing Pages are often meant to represent your company’s purpose and core values, so this is the place to really center your aesthetic, style, and motives when attracting customers.
Tags: business, growth, marketing