Search engines are the way that people find information these days, but they have to do so in a specific manner. When users enter queries in search engine results pages (SERPS), your website will show up if you include keywords on your page and targeted ads or content based on their query. It’s important for 1-2% of each web page to be devoted specifically towards those keywords; otherwise it is missed by everyone who visits even though they might want what you’re offering!

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