Keyword research is the cornerstone of any SEO strategy. It gives you concrete data that can be used to shape your content and tailor it for organic rankings in Google’s search engine results page (SERP).
Your first step should always involve researching keywords relevant to your company, product or service offerings. This will help you identify what users are searching for on a regular basis related directly with what you offer. You’ll also get insight into how people phrase their searches so when they type something like “organic coffee,” they might not only show pages about organic products but other phrases relating to companies serving this niche market. This is why it is so important to do your keyword research before beginning the rest of your research process for a new project.