Instagram Reels

When Instagram Reels came out as a new feature, everyone claimed it was a copy of TikTok… and in a lot of ways, it is. Only difference is that Instagram Reels are often based on the Instagram Explore page and the algorithm is not as personalized and filtered as TikTok. Instead there may be a select number of “featured” reels, and other more obscure accounts can post and have a very likely chance of going viral through Instagram Reels. This is what is making Instagram Reels a lot more popular, as more people realize that they can go viral on reels since it is open to everyone and easier to discover.

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