Influencers are people who are in an industry or niche and have authority over a subject. They may be experts, celebrities, politicians, etc. Influencers wield their power based on what they know about their field of expertise to help others understand the topic better through social media posts (i.e., Twitter), YouTube videos (i.e., blogging) podcasts, interviews that can educate audiences by providing insights from outside perspectives into subjects such as food trends for restaurants like Chipotle. When choosing the right influencer for your marketing campaign, it is important that you start with a useful marketing platform that can give you the data you need, and set your goals beforehand so you know what representation is your target.

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