Along with Facebook’s many available options of staying connected and trying to create an updated and instant connection network, Facebook made the fairly intuitive feature, Facebook Live, in order to create interactive stories with followers. When a user decides to go live, they have the opportunity to provide genuine comments and communicate with anyone watching their story. This also gives them the chance to mess around with filters, invite friends, and create notifications that will immediately attract the attention of an audience. As a business, this is one of the best ways to improve your company’s visibility and let your audience know you are real and authentic.
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