Any organized and efficient business works almost-religiously with a well-planned calendar to help manage their deadlines, objectives, and tasks necessary to complete on a day-by-day, week-by-week, month-by-month basis. An editorial calendar does just that, but it is primarily used by marketing, journalism, and other magazine editorial companies in order to keep track of their production deadlines and creative projects. This is why editorial calendars are so effective, because they lay out everything you need to get done, and help maintain the team’s focus on their tasks.
