How do you control whether your site is at the top of the search page when you search something in Google? Well, this falls under the algorithm’s jurisdiction based on 40 different factors of running the quality and effectiveness of the content on your page. For example, many high authority sites are ranked higher than others because of their quantity of backlinks and strategy for search engine optimization. With this in mind, if you want to check your website’s ranking, you can use tools like MozBar, Moz’s Link Explorer, or the SERP Analysis section of the KeyWord Explorer. The important component of increasing your Domain Authority is the consistency of quality content on your website. Without this, not only does your website’s reputation decrease, but Google’s algorithm limits you.