A digital strategy focuses on the use of state-of-the-art technology to improve business performance. It makes the companies analyze their goals clearly and helps them make exemplary efforts to achieve them.
For a company, digital strategy is essential; otherwise, it becomes hard for them to decide which online platforms and channels they can use to connect with their customers.
For example, a digital marketing strategy includes a social media campaign that comprises partnerships with different influencers, a content marketing strategy to generate leads, or a growth marketing strategy that uses email and social media to build relationships with customers.
What Are the Key Components of Digital Strategy?
Below given are the main components of Digital strategy:
- Online presence
- Selling products and services online
- Mobile-oriented solutions
- Building relationships with customers
- Digital marketing
- Online security
- Interaction with Supplies
- Efficiencies through technology
Who is a Digital Strategist?
A Digital Marketing Strategist is an individual that makes a plan and advises on executing marketing campaigns for different products and services. They help clients achieve objectives related to brand and business.
A digital strategist usually keeps himself updated with the existing and upcoming trends and is highly innovative, creative, and tech-savvy.
They help clients get the maximum benefit from a marketing campaign and combine all the marketing channels and platforms, including SEO, paid media, and content.
An excellent digital strategist has knowledge of data and can analyze the results of his campaigns effectively. They can also monitor the competition and take the required actions for the success of the overall marketing campaign.
A good strategist usually is a good counsellor that has business knowledge and is intuitive. He listens to clients’ needs carefully and executes his plan as required.
As per Phil Frost, “Success with digital is the result of sound strategy, not perfectly executed tactics.”
What Are the Responsibilities of a Digital Strategist?
A digital strategist has extensive knowledge of everything related to digital. The responsibilities of a digital strategist can vary according to the needs and requirements of a company, size of the company, marketing team.
If you are working in a company with a small team, you will need to execute various tasks related to your job profile. When it comes to larger marketing teams, your function may get more specific. It is because larger companies hire several digital strategists for particular roles to streamline their work.
In general, a digital strategist is expected to play a role mentioned as follows:
Digital marketing strategy
- Set the online marketing strategies that use all the different tools and channels, including emails, social media, analytics, and paid media for ex-Google Ads, etc.
- Review the marketing campaigns of others in the competition, make desired marketing changes, and recognize the possibilities of using digital technology to improve the overall marketing strategy.
SEO (Search Engine Optimization)
- Analyze the existing web traffic and find ways to improve the SEO.
- Create SEO-optimised content, drive traffic to the websites, improve the online business presence and Manage PPC (Pay-per-click), AdWords, and SEO strategies.
Brand management
- Make use of different frameworks possible for building brand value and equity.
- Assess if the brand aligns with the organization’s strategic objectives and portray a unique value proposition for the brand.
What are the Popular Career Options for a Digital Strategist?
Digital strategist doesn’t have a defining role in a company. A digital strategist can do business analysis and social media marketing while the other may be executing clients’ business strategies. If you are someone with solid knowledge of digital marketing strategies, you can get the following job roles in a Digital Marketing Company:
- SEO Manager
- Analytics Manager
- Email Marketing Manager
- Paid Media Strategist
- Consumer Marketing Digital Strategist
- ECommerce Digital Strategist
- Content Strategist
- Web Manager
- PPC Manager
- Brand Manager
- Social Media Manager
How Do You Become a Digital Strategist?
Most employers prefer a candidate with a bachelor’s degree in communications, marketing, or a related field. They often prefer candidates with 3 or more years of experience, but they might consider you for the role if you are capable.
It is a field where experience is valued more than education. With experience, an individual learns to work under pressure and within the set time limits, which is crucial if you want to see yourself as a digital strategist.
Along with a degree, you will be required to have good written and verbal communication skills, knowledge of the emerging digital tools, and excellent interpersonal skills. More than that, you will be required to be a curious person who has an indomitable spirit to learn and explore things.
Only if you are curious enough will you be able to understand and serve with your talent. So if you are experienced and skilful and remain curious about the existing and upcoming trends in digital marketing, you can become a digital strategist.