CPC or Cost per Click marketing is one of the common methods of compensation in affiliate marketing. This process depends on the affiliate’s ability to guide the potential buyer toward a website and get them to click on a specific link to increase traffic to that site. In turn, for every conversion, the affiliate would receive a certain agreed percentage of earnings varied upon the CPC Marketing guidelines established. In the past, CPC Marketing has been known to be a slightly risky method of engaging with affiliates though, as they may engage in automated fraudulent software that creates fake traffic to sites for their profit at the expense of the company.
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