Okay. This is one of those terms that often gets confused with other marketing terms like Content Marketing and Native Marketing. The difference here is that Content Advertising is similar to the promotion or sponsored ads at the beginning of videos, or the pay-per-click ads that affiliates often get compensated for. The benefit of content advertising is simple. Your targeting ads specifically on pages and channels where potential buyers will be located; like going to a gaming center and advertising a new console or remote- you know that everyone at the gaming center will be interested since they came there for that particular reason.