Branding is like a staple to the marketing and reputation of a product, good, or service. Branding encompasses the external appearance and perception of a brand and how the audience will view the brand’s intentions, style, and overall quality. It has been proven many times, how a simple change in font, coloration, or aesthetic, can completely change the reputation and ambiance of a restaurant, business, or even an influencer’s popularity. That is why, as marketers, you must understand your brand’s intention incredibly well, to stimulate a style and audience that corresponds with the purpose you are trying to achieve.

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