Ever wonder how Instagram knew exactly what shirt you wanted to buy the other day, or how YouTube knew you had a nasty pimple and wanted to find a product to miraculously vanquish your pain? Well, this is all data collected through on-site personalization through your usage, as well as network tracking such as cookies and IP addresses which creates a preconceived assumption of you as a buyer. This data is then used to cultivate ads and marketing approaches that will stimulate your purchase on a more personal and customized level. By understanding who you are based on your past searches, clicks, interests, and purchases, marketing agencies and publishers can use behavioral targeting to optimize your attention and promote more customer conversions.
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