Let’s say you run a school or office and big company or established business, and you need to buy a bulk amount of papers and printers and ink cartilage and etcetera. You are going to have to work B2B, requiring extensive research on the product you need to buy, as well as specify the exact terms with which you want to purchase your goods from that business.
If you are in the merchant business, then your work is to create a very loyal and trustworthy client base because you will not be selling to a lot of clients, but your purchases will be worth much more, and therefore require much more complex paperwork and agreements beforehand. This, in turn, requires a much more professional and knowledgeable perspective, since your buyers are going to be professionals in their field, and know what they are looking for. As a marketer working B2B, it is best to target emails, print whitepapers, and use informational videos to advertise your product effectively.