Similar to user-based marketing, ambassador marketing provides a credible and reliable review of a product or service to make it more authentic to a prospective customer. Ambassadors can often be normal people whose review provides great value since they have a much more trusted opinion to their close-knit audience base.
- 71% of marketers are claiming that out of the many different types of influencer marketing, creating loyal and long lasting relationships with ambassadors is one of the most effective ways to earn brand credibility.
- 74% of customers are suggested to make a specific purchase based on a reference from social media, and a customer’s lifetime value can increase by 16% when referred by a brand ambassador they trust.
Brand Ambassadors tell you that “This is the sign you’ve been looking for,” and get you to make that purchase with confidence: