Affiliate Marketing is one of the most consistently growing methods of expanding reach, where companies that are designed specifically for bringing traffic to a merchant’s or e-commerce website are often called affiliates. They receive a source of commission per every prospective customer’s lead, click, or sale that the affiliate drives to the merchant’s website. The conditions of affiliate marketing are determined before the agreement, and the commission often ranges anywhere from 5-10% of the sales profits, depending on the terms set by the merchant.
- Over 80% of brands actively invest in affiliate marketing resources to increase visibility and impressions.
- 15% of digital media revenue comes from affiliate marketing methods.
- Campaign budgets for affiliate marketing are projected to increase 10%+ over the next few years.