{"id":9470,"date":"2021-11-08T14:24:08","date_gmt":"2021-11-08T14:24:08","guid":{"rendered":"https:\/\/viralmango.com\/?p=9470"},"modified":"2021-11-08T14:24:08","modified_gmt":"2021-11-08T14:24:08","slug":"ecommerce-personalization","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/ecommerce-personalization\/","title":{"rendered":"Ecommerce Personalization Examples, Importance, and Benefits"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With almost $5.2 billion in retail e-commerce sales in 2021, forecasted to reach $6.9 billion in 2024, e-commerce is not something you can overlook. Due to globalization, COVID-19, the people\u2019s need to own things, and many other factors, e-commerce is taking over the world.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why there are so many e-commerce trends you should look out for, including e-commerce personalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce personalization in marketing is no longer simply a luxury &#8211; it\u2019s a path to success. From product customization and personalization messages to customer journey personalization tactics, e-commerce marketers seem to have mastered this craft. Except, not really\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/X8xHyLyDCqbFhJCvd0wtDGe2jPQawnYn4rrDZjdj6npvhHNEe9hbO2lcM4Ya8LS7wFMI3IFM-T9rNf0Uuac8B-ux6Wym4fkbC5cd7dUxBPQ6zJ923zrO1VMgCR9nCVCzTc1BB7Nm\" alt=\"ecommerce personalization\" width=\"800\" height=\"533\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Photo by <a href=\"https:\/\/www.pexels.com\/@n-voitkevich?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Nataliya Vaitkevich<\/a> from <a href=\"https:\/\/www.pexels.com\/photo\/brown-cardboard-box-on-gray-shopping-cart-6214476\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let us explain. Since there are so many tools and tactics with different degrees of customization, it turns out that nobody has cracked the code to the ideal way of e-commerce personalization in marketing strategies.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with any other digital marketing phenomenon, personalization and customization in e-commerce is yet another matter that\u2019s unique to each business. The good news is that, again, just as with any other digital marketing phenomenon, there are best practices you can follow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to e-commerce personalization is tracking your customer\u2019s behavior. Your e-commerce personalization strategy will be powered by the behavior and actions each customer makes on your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have an e-commerce site and you\u2019re new to e-commerce personalization, then pick up a pen and paper because you\u2019re going to need this.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re going to cover almost all you need to know about e-commerce personalization and teach you what a personalized shopping experience is. Why is it important in e-commerce? We\u2019ll cover that too. To top it all off, we\u2019ll give you some e-commerce personalization examples. For the fashion entrepreneurs out there, we\u2019ll let you in on the best personalization solution for fashion e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s a big bite to take, so if you\u2019re ready to boost your shopping experience, just keep on reading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a personalized shopping experience?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with the big question. What is a personalized shopping experience, after all?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The short answer is: <\/strong>A customer journey that is customized to fit their preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The long answer is: <\/strong>A customer journey where your products, communication, and offers are tailored to the customer\u2019s needs and behavior, ultimately making them feel valued and taken care of, leading to conversions (and more).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can be done through e-commerce personalization tools or custom personalization messages, deals, and recommendations. Either way, it all falls under the umbrella term of e-commerce personalization in marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/EjHHL05LHxozrSb-AojJlU_RzUOiCwA5RLQv9RYFI6-iw2AgfR7UtqLTwbCEheTxzFCIcBzlTq28hNL_hlDM95KSZljJEg2Xvz7orkJd9yflkDGCXnu_RZ0Zfxxor4oIr7AVjFZG\" alt=\"personalized shopping experience\" width=\"800\" height=\"533\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Photo by <\/strong><a href=\"https:\/\/www.pexels.com\/@cottonbro?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">cottonbro<\/a><strong> from <\/strong><a href=\"https:\/\/www.pexels.com\/photo\/person-shopping-online-3944405\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a personalized shopping experience on your site means implementing dynamic features that change based on a user\u2019s actions. These actions include visiting certain pages, looking at specific products, abandoning their cart, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In general, e-commerce customization has extremely diverse branches relating to different stages of your sales funnels. You can even implement e-commerce personalization tactics for both general markets (e.g., translating your site to different languages based on region) or individuals (e.g., showing them specific products they\u2019d like).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help you picture e-commerce personalization a little clearer, let\u2019s look at some e-commerce personalization examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-commerce personalization examples<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since fashion is the biggest B2C market segment of e-commerce, let\u2019s talk about how clothing brands use e-commerce personalization. Taking ASOS as our case study, let\u2019s look at how they implement their customer journey personalization.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Suggesting related products<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If a customer is looking at a product they\u2019re interested in, chances are they\u2019re interested in similar things as well. As an e-commerce personalization tactic, you should calibrate your product-detail page (PDP) to display products that are complementary, similar, or commonly bought with the viewed item.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your product page is the ultimate location for upselling.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/gypQD7bs1Rx8oySWkuGkCTCWHFwMxxDm-hf9uIjPl8s75Nlzd3jaaNMwlO5H6ym89K42H2MoeLnbd_LD4DJmST40YrGTgbC24t2IfYPZ7bBEFMsfCds132xnTD6SvjsV5aD2vfVl\" alt=\"asos related products\" width=\"621\" height=\"533\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>View personalized lists based on behavior<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re going into their app simply to browse, they know how to get you started. With special sections of personalized recommendations, they get you hooked. From there on, you may remember that you needed sunglasses or that you were looking for a collared shirt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Side note: Notice how they always say \u201cyou\u201d and \u201cyour\u201d in the personalized recommendations. It makes the customers feel like the brand hand-picked these items only for them.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0aFYwYT4HX4YNvkz-Gluqs7yD-4bD9Ou-wuW3i0ThEi92U2c-BWmq0gM1kNlYVgNN1unvvM_ksFTIMH22ESNhF09AgVFogq-MhTHhVmapz6bvpBHuVwBuTEio-UJCTxYprSS_IzJ\" alt=\"personalization based on behavior\" width=\"621\" height=\"729\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Showcase User-Generated Content (UGC)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Statistics show that companies that use UGC get a positive return on their investment. In the case of fashion e-commerce personalization, UGC can make the user relate to products and, most importantly, visualize them on themselves.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/U9WjXqN7JvvYZ-czonvwZmCyMzKDd4p6Qp9iQU_W_DNK6HvGvddJkN2GkLcHG5G2UUJ0gcAB4Kd1MfbozId9-NwyTsuUy9SFvOPP_VAhrhCLTQCTu29FTCw0-Vk3dcz0qZ52z44_\" alt=\"user generated content\" width=\"554\" height=\"1200\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/egq4oy8_-Rl0WGV7E669fMwbKiSzJXTbBqiH-imrWGbN8sYlIl3SNn9VASmHNDrV-oVATxvFmzRLemILztANEoPG8ja-W9clRj6aFNZDt6fIVZofLRyh-MbaupFQT-aa4YSaWI_J\" alt=\"\" width=\"554\" height=\"1200\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Personalized website examples<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Amazon<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Wa6UwSNPopOxvoCFe3LcbSiTNN-F1gME4vl9d-4teBznMZA9Gxy4WiyYpgJOgm7I8LM1SPVV4WCM12ySrph5-z34DGipO-DHwpWk0wzUJDa9H2fPjcR5T1RhTy93CPmq_vKetj--\" alt=\"amazon personalization\" width=\"713\" height=\"367\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Being the pioneer of e-commerce personalization, <a href=\"https:\/\/viralmango.com\/amazon-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> knows how to delight its shoppers with custom recommendations that never end. In fact, this is one of the best e-commerce personalization tools ever. Their on-site e-commerce customization is on point with these custom lists:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recently viewed<\/li>\n\n\n\n<li>Keep browsing<\/li>\n\n\n\n<li>More items to consider<\/li>\n\n\n\n<li>Inspired by your Wish List<\/li>\n\n\n\n<li>Keep Shopping for<\/li>\n\n\n\n<li>Pick up where you left off<\/li>\n\n\n\n<li>Recommended for you<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prepare to be shocked &#8211; all of these lists are shown on the same page, next to each other, one after the other. And the best part is that it works!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to get a gift for a loved one &#8211; you go to Amazon. If you want to get a tech gadget &#8211; you go to Amazon. They have absolutely taken over the market, and they keep getting better.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Netflix<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/cFMgKlIuY1PjRFZ1xzBuGG2YXj2Py7zSiwSm4YTCy8KXged2uF80LsWseObdR9zHBM3hhKEcUJiZbwawiesNAZFKm7hXQJYzudQdvOngqr-2SUHo9liADsmDXjn2I2mHDHnkE3LX\" alt=\"netflix personalization\" width=\"710\" height=\"364\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ah yes, the inventor of \u201cContinue Watching,\u201d \u201cWatch It Again,\u201d and \u201cBecause You Watched *this*.\u201d Netflix has gained such a massive base of fanatics not only due to its shows but also thanks to the fantastic personalization strategies they use.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also always see how much each show matches your preferences with a %. It\u2019s evident that they use algorithms for matching shows with your preferences, and users like it that way.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Spotify<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/cVTATmiCZtmA6cn72A4DlowFxdCYOC5xp5iXQlVF06aPDLPqvVxW39avf_bwhTNvlYXoWj3d8YHwaCMuQtMJUaFa599B_ncdZMqQO8a424BSE92G67KefRHO-59xzx0rchY3FFzd\" alt=\"spotify personalizaton\" width=\"640\" height=\"360\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Yet another personalization master &#8211; Spotify. With their custom playlist recommendations, they\u2019ve become essentially the best place to find new music and enjoy what you already listen to. They have millions of loyal users, and it\u2019s for good reason.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Nike<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Xj0vWoNgpzfrYPUcg3pet50Z9Op4Y3zkv_U-VZINaszX19JmWYs8NfVYeQNLiSUD04LWFpH5xHKkB42_zLKLCIOU_g5qidAoTf-2-mdbJXu-rZ-9hP4sfphS7TFBHaBDCqYFag5T\" alt=\"nike personalization\" width=\"719\" height=\"363\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nike is and has been a pro at product customization. Although this is not a customer journey personalization tactic, it\u2019s still under e-commerce personalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building your own Nike? With your favorite colors? Who wouldn\u2019t want that?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tactic hasn\u2019t simply benefited their bottom line. They have managed to build a community around it. It just goes to show that the big brands are big for a reason.<\/p>\n\n\n\n<div class=\"ml-form-embed\" data-account=\"2043180:o7s5v8t7y6\" data-form=\"2112034:y7k7q8\">\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why is personalization important in e-commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just like the ultimate goal of any marketing tactic, the goal of e-commerce personalization in marketing is to drive sales.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding why e-commerce personalization is so effective and popular isn\u2019t rocket science. Customization, in general, has always been a big seller. Customers love it when the buying journey is about them. They love it when you guess exactly what they\u2019re interested in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You target your online ads to specific audiences, right? In the same way, you must make sure the products on your e-commerce site are reaching the right visitors. If you have 100+ products on your e-commerce site, showing each one to a more relevant user can shoot your conversions through the roof.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xpaD06v4cbulZOIqK1HSlU1IKdXW5fscDhiSRb9l9GupJJS5KvayXvfm6VbZLdUXfAJdn86InNmFQVWNI3oljBcnq4a8dtZid0vNSxO-krOseqIampJcvvsva5GWe4CpQSLaq1hP\" alt=\"ecommerce personalization\" width=\"800\" height=\"533\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Photo by <\/strong><a href=\"https:\/\/www.pexels.com\/@cottonbro?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">cottonbro<\/a><strong> from <\/strong><a href=\"https:\/\/www.pexels.com\/photo\/person-holding-black-iphone-5-5076511\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stats about the importance of e-commerce personalization<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\">91% of consumers<\/a> claim that they\u2019re more likely to shop online from brands that offer relevant product suggestions.<\/li>\n\n\n\n<li><a href=\"https:\/\/smarterhq.com\/privacy-report\">8 out of 10 active shoppers<\/a> only purchase from brands that offer customer journey\/experience personalization.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.adobe.com\/en\/topics\/cmo-by-adobe.html#gs.w552qc\">42% of shoppers<\/a> get annoyed by content that isn\u2019t personalized.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\">83% of consumers<\/a> would like to share their data in exchange for a more personalized experience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SEu-U6DnB-o1xATZaPhP2FT_w9EbJfnJkST94hQSTHFj5VDFv86PUkNvh-4Sx8QvT2n-RcGhwUt-IIDvlazujL0GdGUHYDzt6zt5z7C_yzmKPVvBo_gWAwoCsctzuXrENIX-E38x\" alt=\"ecommerce personalization stats\" width=\"800\" height=\"535\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine going to a website where you like everything you see. That\u2019s the goal. Although you can\u2019t hit a bullseye with every single thing, you can still make an impression.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalization and customization in e-commerce are not only about sales, though. It\u2019s about nurturing your customers. Making them fall in love with your experience isn\u2019t simply going to make them convert &#8211; it\u2019s going to keep them coming back for more.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/NpdJWMorAP0SJnP9m07jNhqyTsvg0CtPu-lxaEYWuhCOxXm51xpIrUEVD10Dsl3NDDjn_kbL2LLCblrbuas2AZv17JmIZuxioXC4rWx2BHIRoz4iUAulYJ2CnB3Eylt2e5P8B7o7\" alt=\"product suggestions\" width=\"800\" height=\"1200\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Photo by <a href=\"https:\/\/www.pexels.com\/@karolina-grabowska?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Karolina Grabowska<\/a> from <a href=\"https:\/\/www.pexels.com\/photo\/shopping-cart-with-money-on-top-of-a-laptop-5632379\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s get more specific. You can read about all the personalized website examples you want, but if you want tangible and measurable benefits of e-commerce personalization in marketing, we hear you loud and clear.<\/p>\n\n\n<div class=\"custom-crp\"><ul><li><div class=\"custom-crp__left\"><a href='https:\/\/viralmango.com\/blog\/ai-in-marketing\/'><figure><img decoding=\"async\"  width=\"150\" height=\"85\"  src=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"AI in marketing\" title=\"AI in Marketing: Revolutionizing Customer Engagement Strategies\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-200x113.jpg 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-300x169.jpg 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-400x226.jpg 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-600x338.jpg 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-768x433.jpg 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-800x451.jpg 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-1024x578.jpg 1024w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-1200x677.jpg 1200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22.jpg 1500w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-200x113.jpg 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-300x169.jpg 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-400x226.jpg 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-600x338.jpg 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-768x433.jpg 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-800x451.jpg 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-1024x578.jpg 1024w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22-1200x677.jpg 1200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22.jpg 1500w\" \/><\/figure><\/a><\/div><div class=\"custom-crp__right\"><div class=\"custom-crp__category\"><img width='16' height='16' src='\/wp-content\/uploads\/2022\/04\/hashtag.png' alt='hashtag'><span>Strategies and Hacks<\/span><\/div><div class=\"custom-crp__title\"><a href='https:\/\/viralmango.com\/blog\/ai-in-marketing\/'>AI in Marketing: Revolutionizing Customer Engagement Strategies<\/a><\/div><div class=\"custom-crp__meta\"><div class=\"custom-crp__date\"><span class=\"crp_date\"> May 19, 2023<\/span> <\/div><div class=\"custom-crp__time-read\"><\/div><\/div><\/div><\/li><li><div class=\"custom-crp__left\"><a href='https:\/\/viralmango.com\/blog\/instagram-marketing-for-creators\/'><figure><img decoding=\"async\"  width=\"150\" height=\"85\"  src=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"Instagram Marketing\" title=\"Instagram Marketing for Creators\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-200x113.jpg 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-300x169.jpg 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-400x226.jpg 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-600x338.jpg 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-768x433.jpg 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-800x451.jpg 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-1024x578.jpg 1024w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-1200x677.jpg 1200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833.jpg 1500w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-200x113.jpg 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-300x169.jpg 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-400x226.jpg 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-600x338.jpg 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-768x433.jpg 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-800x451.jpg 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-1024x578.jpg 1024w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833-1200x677.jpg 1200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833.jpg 1500w\" \/><\/figure><\/a><\/div><div class=\"custom-crp__right\"><div class=\"custom-crp__category\"><img width='16' height='16' src='\/wp-content\/uploads\/2022\/04\/hashtag.png' alt='hashtag'><span>Strategies and Hacks<\/span><\/div><div class=\"custom-crp__title\"><a href='https:\/\/viralmango.com\/blog\/instagram-marketing-for-creators\/'>Instagram Marketing for Creators<\/a><\/div><div class=\"custom-crp__meta\"><div class=\"custom-crp__date\"><span class=\"crp_date\"> November 28, 2023<\/span> <\/div><div class=\"custom-crp__time-read\"><\/div><\/div><\/div><\/li><li><div class=\"custom-crp__left\"><a href='https:\/\/viralmango.com\/blog\/mailerlite-review\/'><figure><img decoding=\"async\"  width=\"150\" height=\"98\"  src=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6.png\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"mailerlite review\" title=\"MailerLite Review 2022\u00a0| Pricing, Features, Competitors, Pros &amp; Cons\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-200x130.png 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-300x195.png 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-400x260.png 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-600x390.png 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-768x499.png 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-800x520.png 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6.png 1000w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-200x130.png 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-300x195.png 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-400x260.png 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-600x390.png 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-768x499.png 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6-800x520.png 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6.png 1000w\" \/><\/figure><\/a><\/div><div class=\"custom-crp__right\"><div class=\"custom-crp__category\"><img width='16' height='16' src='\/wp-content\/uploads\/2022\/04\/hashtag.png' alt='hashtag'><span>Marketing Tools Reviews<\/span><\/div><div class=\"custom-crp__title\"><a href='https:\/\/viralmango.com\/blog\/mailerlite-review\/'>MailerLite Review 2022\u00a0| Pricing, Features, Competitors, Pros & Cons<\/a><\/div><div class=\"custom-crp__meta\"><div class=\"custom-crp__date\"><span class=\"crp_date\"> June 20, 2022<\/span> <\/div><div class=\"custom-crp__time-read\"><\/div><\/div><\/div><\/li><li><div class=\"custom-crp__left\"><a href='https:\/\/viralmango.com\/blog\/activecampaign-review\/'><figure><img decoding=\"async\"  width=\"150\" height=\"75\"  src=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1.png\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"activecampaign review\" title=\"ActiveCampaign Review 2022 | Pricing, Features, Competitors, Pros &amp; Cons\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-200x100.png 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-300x150.png 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-400x200.png 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-540x272.png 540w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-600x300.png 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-768x384.png 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-800x400.png 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1.png 880w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-200x100.png 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-300x150.png 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-400x200.png 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-540x272.png 540w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-600x300.png 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-768x384.png 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1-800x400.png 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1.png 880w\" \/><\/figure><\/a><\/div><div class=\"custom-crp__right\"><div class=\"custom-crp__category\"><img width='16' height='16' src='\/wp-content\/uploads\/2022\/04\/hashtag.png' alt='hashtag'><span>Marketing Tools Reviews<\/span><\/div><div class=\"custom-crp__title\"><a href='https:\/\/viralmango.com\/blog\/activecampaign-review\/'>ActiveCampaign Review 2022 | Pricing, Features, Competitors,&hellip;<\/a><\/div><div class=\"custom-crp__meta\"><div class=\"custom-crp__date\"><span class=\"crp_date\"> June 27, 2022<\/span> <\/div><div class=\"custom-crp__time-read\"><\/div><\/div><\/div><\/li><li><div class=\"custom-crp__left\"><a href='https:\/\/viralmango.com\/blog\/what-is-ugc\/'><figure><img decoding=\"async\"  width=\"150\" height=\"82\"  src=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"UGC in marketing\" title=\"How to Use UGC Content in Marketing?\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-200x110.jpg 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-300x164.jpg 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-400x219.jpg 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-600x329.jpg 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-768x421.jpg 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-800x438.jpg 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4.jpg 1024w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-200x110.jpg 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-300x164.jpg 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-400x219.jpg 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-600x329.jpg 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-768x421.jpg 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4-800x438.jpg 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4.jpg 1024w\" \/><\/figure><\/a><\/div><div class=\"custom-crp__right\"><div class=\"custom-crp__category\"><img width='16' height='16' src='\/wp-content\/uploads\/2022\/04\/hashtag.png' alt='hashtag'><span>Strategies and Hacks<\/span><\/div><div class=\"custom-crp__title\"><a href='https:\/\/viralmango.com\/blog\/what-is-ugc\/'>How to Use UGC Content in Marketing?<\/a><\/div><div class=\"custom-crp__meta\"><div class=\"custom-crp__date\"><span class=\"crp_date\"> March 13, 2023<\/span> <\/div><div class=\"custom-crp__time-read\"><\/div><\/div><\/div><\/li><li><div class=\"custom-crp__left\"><a href='https:\/\/viralmango.com\/blog\/benefits-of-influencer-marketing\/'><figure><img decoding=\"async\"  width=\"150\" height=\"130\"  src=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145.jpg\" class=\"crp_featured crp_thumb crp_thumbnail\" alt=\"04_Aricle_Image-6-min\" title=\"10 Benefits of Influencer Marketing for Your Business\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-200x173.jpg 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-300x259.jpg 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-400x346.jpg 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-600x519.jpg 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-768x664.jpg 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-800x692.jpg 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145.jpg 888w\" sizes=\"(max-width: 150px) 100vw, 150px\" srcset=\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-200x173.jpg 200w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-300x259.jpg 300w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-400x346.jpg 400w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-600x519.jpg 600w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-768x664.jpg 768w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145-800x692.jpg 800w, https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145.jpg 888w\" \/><\/figure><\/a><\/div><div class=\"custom-crp__right\"><div class=\"custom-crp__category\"><img width='16' height='16' src='\/wp-content\/uploads\/2022\/04\/hashtag.png' alt='hashtag'><span>Strategies and Hacks<\/span><\/div><div class=\"custom-crp__title\"><a href='https:\/\/viralmango.com\/blog\/benefits-of-influencer-marketing\/'>10 Benefits of Influencer Marketing for Your Business<\/a><\/div><div class=\"custom-crp__meta\"><div class=\"custom-crp__date\"><span class=\"crp_date\"> March 15, 2020<\/span> <\/div><div class=\"custom-crp__time-read\"><\/div><\/div><\/div><\/li><\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading\">4 benefits of e-commerce personalization (for your customer)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The key to delighting your customers is to have a user-driven philosophy. In that spirit, let\u2019s talk about what benefits your customers get from a personalized e-commerce experience.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Relevant product suggestions. <\/strong>By making it easier for them to find things they like, you are ultimately improving their experience on your site.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Feeling valued. <\/strong>Seeing your efforts in helping them find better pieces makes them appreciate the fact that you thought about them.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>More enjoyable shopping experience. <\/strong>Since they see more things they like and would want to consider, the shopping experience improves. Now, they might think of you as their ideal shop.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Connection with your brand. <\/strong>When you engage with clients through personalization messages, they begin to think of you as a real entity. Thus, you manage to build a relationship.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/wiMrCIpheJhrPeWcQ1RPhWx89pWIJQS3yjMvxSJ14pYwisAD3bTp5qS1xaW1dCy3PRNjDZYldxRlleGyNHSNSqdNZoPGjpfGIz-gf-IUwXOyXj0Ec2h9UXGUmZ_5qx7a5sEBULf0\" alt=\"relevant product suggestions\" width=\"800\" height=\"533\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Photo by <a href=\"https:\/\/www.pexels.com\/@angela-roma?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Angela Roma<\/a> from <a href=\"https:\/\/www.pexels.com\/photo\/excited-young-female-leaning-on-shopping-bags-and-smiling-happily-7319127\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 benefits of e-commerce personalization (for your business)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose you\u2019ve delighted your customers, and now they love you. What are some benefits that you get to enjoy?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Longer user sessions. <\/strong>If you keep showing your customers things that they like, they will keep browsing to find the next best thing. As a result, you get longer user sessions.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Higher conversions. <\/strong>Now that you show your visitors more relevant products, they\u2019re more likely to find what they need. Plus, an overall positive shopping experience is another great selling point.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>More loyal customers. <\/strong>If you manage to build a relationship with your customer, they will trust you and keep coming back. After all, you already know what they like, right?<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Connection with the customer. <\/strong>Having a good connection with your customer allows you to study them closely and keep on improving your custom tactics.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/n6bOWjSXQ5B1ERtzieeCSfx51Cwnq_Blu2i1Rsrqpzo0pLYfDhNEvWyUzDMirW48H1zXFW_zeiQA0_nTal_hUln40pEYbLauhqflugua69-zzstvJW70BILOtI2S5m_lEBm0czYg\" alt=\"more loyal customers\" width=\"800\" height=\"533\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Summing up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, there you have it &#8211; our small guide to e-commerce personalization in marketing. If you missed it, we covered personalization and customization in e-commerce, along with its importance, benefits, and lots of examples.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For those who don\u2019t have time to read the whole thing, remember these 3 things &#8211; make custom product recommendations, send personalization messages, and operate with your customer in mind. Ultimately, a smooth customer experience can skyrocket your e-commerce brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With almost $5.2 billion in retail e-commerce sales in 2021, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[45,34,54,10],"class_list":["post-9470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies-and-hacks","tag-amazon","tag-brands","tag-ecommerce","tag-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Personalization Examples, Importance, and Benefits<\/title>\n<meta name=\"description\" content=\"We\u2019re going to cover almost all you need to know about ecommerce 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