![\"ecommerce](\"https:\/\/lh5.googleusercontent.com\/X8xHyLyDCqbFhJCvd0wtDGe2jPQawnYn4rrDZjdj6npvhHNEe9hbO2lcM4Ya8LS7wFMI3IFM-T9rNf0Uuac8B-ux6Wym4fkbC5cd7dUxBPQ6zJ923zrO1VMgCR9nCVCzTc1BB7Nm\")
<\/figure>\n\n\n\nPhoto by Nataliya Vaitkevich<\/a> from Pexels<\/a><\/p>\n\n\n\n Let us explain. Since there are so many tools and tactics with different degrees of customization, it turns out that nobody has cracked the code to the ideal way of e-commerce personalization in marketing strategies.\u00a0<\/p>\n\n\n\n As with any other digital marketing phenomenon, personalization and customization in e-commerce is yet another matter that\u2019s unique to each business. The good news is that, again, just as with any other digital marketing phenomenon, there are best practices you can follow.<\/p>\n\n\n\n The key to e-commerce personalization is tracking your customer\u2019s behavior. Your e-commerce personalization strategy will be powered by the behavior and actions each customer makes on your site.<\/p>\n\n\n\n If you have an e-commerce site and you\u2019re new to e-commerce personalization, then pick up a pen and paper because you\u2019re going to need this.\u00a0<\/p>\n\n\n\n We\u2019re going to cover almost all you need to know about e-commerce personalization and teach you what a personalized shopping experience is. Why is it important in e-commerce? We\u2019ll cover that too. To top it all off, we\u2019ll give you some e-commerce personalization examples. For the fashion entrepreneurs out there, we\u2019ll let you in on the best personalization solution for fashion e-commerce.<\/p>\n\n\n\n That\u2019s a big bite to take, so if you\u2019re ready to boost your shopping experience, just keep on reading.<\/p>\n\n\n\n Let\u2019s start with the big question. What is a personalized shopping experience, after all? <\/p>\n\n\n\n The short answer is: <\/strong>A customer journey that is customized to fit their preferences.<\/p>\n\n\n\n The long answer is: <\/strong>A customer journey where your products, communication, and offers are tailored to the customer\u2019s needs and behavior, ultimately making them feel valued and taken care of, leading to conversions (and more). <\/p>\n\n\n\n It can be done through e-commerce personalization tools or custom personalization messages, deals, and recommendations. Either way, it all falls under the umbrella term of e-commerce personalization in marketing.<\/p>\n\n\n\n Photo by <\/strong>cottonbro<\/a> from <\/strong>Pexels<\/a><\/p>\n\n\n\n Creating a personalized shopping experience on your site means implementing dynamic features that change based on a user\u2019s actions. These actions include visiting certain pages, looking at specific products, abandoning their cart, etc. <\/p>\n\n\n\n In general, e-commerce customization has extremely diverse branches relating to different stages of your sales funnels. You can even implement e-commerce personalization tactics for both general markets (e.g., translating your site to different languages based on region) or individuals (e.g., showing them specific products they\u2019d like).<\/p>\n\n\n\n To help you picture e-commerce personalization a little clearer, let\u2019s look at some e-commerce personalization examples.<\/p>\n\n\n\n Since fashion is the biggest B2C market segment of e-commerce, let\u2019s talk about how clothing brands use e-commerce personalization. Taking ASOS as our case study, let\u2019s look at how they implement their customer journey personalization.<\/p>\n\n\n\n If a customer is looking at a product they\u2019re interested in, chances are they\u2019re interested in similar things as well. As an e-commerce personalization tactic, you should calibrate your product-detail page (PDP) to display products that are complementary, similar, or commonly bought with the viewed item.\u00a0<\/p>\n\n\n\n Your product page is the ultimate location for upselling.<\/p>\n\n\n\n If you\u2019re going into their app simply to browse, they know how to get you started. With special sections of personalized recommendations, they get you hooked. From there on, you may remember that you needed sunglasses or that you were looking for a collared shirt.<\/p>\n\n\n\n Side note: Notice how they always say \u201cyou\u201d and \u201cyour\u201d in the personalized recommendations. It makes the customers feel like the brand hand-picked these items only for them.<\/p>\n\n\n\n Statistics show that companies that use UGC get a positive return on their investment. In the case of fashion e-commerce personalization, UGC can make the user relate to products and, most importantly, visualize them on themselves.<\/p>\n\n\n\n Being the pioneer of e-commerce personalization, Amazon<\/a> knows how to delight its shoppers with custom recommendations that never end. In fact, this is one of the best e-commerce personalization tools ever. Their on-site e-commerce customization is on point with these custom lists:<\/p>\n\n\n\n Prepare to be shocked – all of these lists are shown on the same page, next to each other, one after the other. And the best part is that it works!<\/p>\n\n\n\n If you want to get a gift for a loved one – you go to Amazon. If you want to get a tech gadget – you go to Amazon. They have absolutely taken over the market, and they keep getting better.<\/p>\n\n\n\n Ah yes, the inventor of \u201cContinue Watching,\u201d \u201cWatch It Again,\u201d and \u201cBecause You Watched *this*.\u201d Netflix has gained such a massive base of fanatics not only due to its shows but also thanks to the fantastic personalization strategies they use. <\/p>\n\n\n\n You can also always see how much each show matches your preferences with a %. It\u2019s evident that they use algorithms for matching shows with your preferences, and users like it that way.<\/p>\n\n\n\n Yet another personalization master – Spotify. With their custom playlist recommendations, they\u2019ve become essentially the best place to find new music and enjoy what you already listen to. They have millions of loyal users, and it\u2019s for good reason.<\/p>\n\n\n\n Nike is and has been a pro at product customization. Although this is not a customer journey personalization tactic, it\u2019s still under e-commerce personalization.<\/p>\n\n\n\n Building your own Nike? With your favorite colors? Who wouldn\u2019t want that? <\/p>\n\n\n\n This tactic hasn\u2019t simply benefited their bottom line. They have managed to build a community around it. It just goes to show that the big brands are big for a reason.<\/p>\n\n\n\n Just like the ultimate goal of any marketing tactic, the goal of e-commerce personalization in marketing is to drive sales.\u00a0<\/p>\n\n\n\n Understanding why e-commerce personalization is so effective and popular isn\u2019t rocket science. Customization, in general, has always been a big seller. Customers love it when the buying journey is about them. They love it when you guess exactly what they\u2019re interested in.<\/p>\n\n\n\n You target your online ads to specific audiences, right? In the same way, you must make sure the products on your e-commerce site are reaching the right visitors. If you have 100+ products on your e-commerce site, showing each one to a more relevant user can shoot your conversions through the roof.<\/p>\n\n\n\n Photo by <\/strong>cottonbro<\/a> from <\/strong>Pexels<\/a><\/p>\n\n\n\n Imagine going to a website where you like everything you see. That\u2019s the goal. Although you can\u2019t hit a bullseye with every single thing, you can still make an impression. <\/p>\n\n\n\n Personalization and customization in e-commerce are not only about sales, though. It\u2019s about nurturing your customers. Making them fall in love with your experience isn\u2019t simply going to make them convert – it\u2019s going to keep them coming back for more.<\/p>\n\n\n\n Photo by Karolina Grabowska<\/a> from Pexels<\/a><\/p>\n\n\n\n Now, let\u2019s get more specific. You can read about all the personalized website examples you want, but if you want tangible and measurable benefits of e-commerce personalization in marketing, we hear you loud and clear.<\/p>\n\n\n The key to delighting your customers is to have a user-driven philosophy. In that spirit, let\u2019s talk about what benefits your customers get from a personalized e-commerce experience.<\/p>\n\n\n\n Photo by Angela Roma<\/a> from Pexels<\/a><\/p>\n\n\n\n Suppose you\u2019ve delighted your customers, and now they love you. What are some benefits that you get to enjoy?<\/p>\n\n\n\n So, there you have it – our small guide to e-commerce personalization in marketing. If you missed it, we covered personalization and customization in e-commerce, along with its importance, benefits, and lots of examples.\u00a0<\/p>\n\n\n\n For those who don\u2019t have time to read the whole thing, remember these 3 things – make custom product recommendations, send personalization messages, and operate with your customer in mind. Ultimately, a smooth customer experience can skyrocket your e-commerce brand.<\/p>\n","protected":false},"excerpt":{"rendered":" With almost $5.2 billion in retail e-commerce sales in 2021, […]<\/p>\n","protected":false},"author":3,"featured_media":9471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[45,34,54,10],"class_list":["post-9470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies-and-hacks","tag-amazon","tag-brands","tag-ecommerce","tag-research"],"acf":[],"yoast_head":"\nWhat is a personalized shopping experience?<\/h2>\n\n\n\n
![\"personalized](\"https:\/\/lh6.googleusercontent.com\/EjHHL05LHxozrSb-AojJlU_RzUOiCwA5RLQv9RYFI6-iw2AgfR7UtqLTwbCEheTxzFCIcBzlTq28hNL_hlDM95KSZljJEg2Xvz7orkJd9yflkDGCXnu_RZ0Zfxxor4oIr7AVjFZG\")
E-commerce personalization examples<\/h3>\n\n\n\n
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![\"asos](\"https:\/\/lh4.googleusercontent.com\/gypQD7bs1Rx8oySWkuGkCTCWHFwMxxDm-hf9uIjPl8s75Nlzd3jaaNMwlO5H6ym89K42H2MoeLnbd_LD4DJmST40YrGTgbC24t2IfYPZ7bBEFMsfCds132xnTD6SvjsV5aD2vfVl\")
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![\"personalization](\"https:\/\/lh4.googleusercontent.com\/0aFYwYT4HX4YNvkz-Gluqs7yD-4bD9Ou-wuW3i0ThEi92U2c-BWmq0gM1kNlYVgNN1unvvM_ksFTIMH22ESNhF09AgVFogq-MhTHhVmapz6bvpBHuVwBuTEio-UJCTxYprSS_IzJ\")
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![\"user](\"https:\/\/lh6.googleusercontent.com\/U9WjXqN7JvvYZ-czonvwZmCyMzKDd4p6Qp9iQU_W_DNK6HvGvddJkN2GkLcHG5G2UUJ0gcAB4Kd1MfbozId9-NwyTsuUy9SFvOPP_VAhrhCLTQCTu29FTCw0-Vk3dcz0qZ52z44_\")
![\"\"](\"https:\/\/lh5.googleusercontent.com\/egq4oy8_-Rl0WGV7E669fMwbKiSzJXTbBqiH-imrWGbN8sYlIl3SNn9VASmHNDrV-oVATxvFmzRLemILztANEoPG8ja-W9clRj6aFNZDt6fIVZofLRyh-MbaupFQT-aa4YSaWI_J\")
Personalized website examples<\/h3>\n\n\n\n
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![\"amazon](\"https:\/\/lh5.googleusercontent.com\/Wa6UwSNPopOxvoCFe3LcbSiTNN-F1gME4vl9d-4teBznMZA9Gxy4WiyYpgJOgm7I8LM1SPVV4WCM12ySrph5-z34DGipO-DHwpWk0wzUJDa9H2fPjcR5T1RhTy93CPmq_vKetj--\")
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![\"netflix](\"https:\/\/lh3.googleusercontent.com\/cFMgKlIuY1PjRFZ1xzBuGG2YXj2Py7zSiwSm4YTCy8KXged2uF80LsWseObdR9zHBM3hhKEcUJiZbwawiesNAZFKm7hXQJYzudQdvOngqr-2SUHo9liADsmDXjn2I2mHDHnkE3LX\")
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![\"spotify](\"https:\/\/lh3.googleusercontent.com\/cVTATmiCZtmA6cn72A4DlowFxdCYOC5xp5iXQlVF06aPDLPqvVxW39avf_bwhTNvlYXoWj3d8YHwaCMuQtMJUaFa599B_ncdZMqQO8a424BSE92G67KefRHO-59xzx0rchY3FFzd\")
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![\"nike](\"https:\/\/lh5.googleusercontent.com\/Xj0vWoNgpzfrYPUcg3pet50Z9Op4Y3zkv_U-VZINaszX19JmWYs8NfVYeQNLiSUD04LWFpH5xHKkB42_zLKLCIOU_g5qidAoTf-2-mdbJXu-rZ-9hP4sfphS7TFBHaBDCqYFag5T\")
Why is personalization important in e-commerce?<\/h2>\n\n\n\n
![\"ecommerce](\"https:\/\/lh3.googleusercontent.com\/xpaD06v4cbulZOIqK1HSlU1IKdXW5fscDhiSRb9l9GupJJS5KvayXvfm6VbZLdUXfAJdn86InNmFQVWNI3oljBcnq4a8dtZid0vNSxO-krOseqIampJcvvsva5GWe4CpQSLaq1hP\")
Stats about the importance of e-commerce personalization<\/h3>\n\n\n\n
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![\"ecommerce](\"https:\/\/lh4.googleusercontent.com\/SEu-U6DnB-o1xATZaPhP2FT_w9EbJfnJkST94hQSTHFj5VDFv86PUkNvh-4Sx8QvT2n-RcGhwUt-IIDvlazujL0GdGUHYDzt6zt5z7C_yzmKPVvBo_gWAwoCsctzuXrENIX-E38x\")
![\"product](\"https:\/\/lh6.googleusercontent.com\/NpdJWMorAP0SJnP9m07jNhqyTsvg0CtPu-lxaEYWuhCOxXm51xpIrUEVD10Dsl3NDDjn_kbL2LLCblrbuas2AZv17JmIZuxioXC4rWx2BHIRoz4iUAulYJ2CnB3Eylt2e5P8B7o7\")
![\"AI](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/05\/BlogBig-22.jpg\" "\\"AI")
<\/figure><\/a><\/div>
Strategies and Hacks<\/span><\/div>![\"Instagram](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833.jpg\" "\\"Instagram")
<\/figure><\/a><\/div>Strategies and Hacks<\/span><\/div>![\"mailerlite](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6.png\" "\\"MailerLite")
<\/figure><\/a><\/div>Marketing Tools Reviews<\/span><\/div>![\"activecampaign](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/active-campaign-logo-1.png\" "\\"ActiveCampaign"){kind=logo}
<\/figure><\/a><\/div>Marketing Tools Reviews<\/span><\/div>![\"UGC](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4.jpg\" "\\"How")
<\/figure><\/a><\/div>Strategies and Hacks<\/span><\/div>![\"04_Aricle_Image-6-min\"](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-6-min-scaled-e1625053375145.jpg\" "\\"10")
<\/figure><\/a><\/div>Strategies and Hacks<\/span><\/div>4 benefits of e-commerce personalization (for your customer)<\/h3>\n\n\n\n
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![\"relevant](\"https:\/\/lh5.googleusercontent.com\/wiMrCIpheJhrPeWcQ1RPhWx89pWIJQS3yjMvxSJ14pYwisAD3bTp5qS1xaW1dCy3PRNjDZYldxRlleGyNHSNSqdNZoPGjpfGIz-gf-IUwXOyXj0Ec2h9UXGUmZ_5qx7a5sEBULf0\")
4 benefits of e-commerce personalization (for your business)<\/h3>\n\n\n\n
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![\"more](\"https:\/\/lh3.googleusercontent.com\/n6bOWjSXQ5B1ERtzieeCSfx51Cwnq_Blu2i1Rsrqpzo0pLYfDhNEvWyUzDMirW48H1zXFW_zeiQA0_nTal_hUln40pEYbLauhqflugua69-zzstvJW70BILOtI2S5m_lEBm0czYg\")
Summing up<\/h2>\n\n\n\n