{"id":5709,"date":"2022-03-01T10:29:00","date_gmt":"2022-03-01T10:29:00","guid":{"rendered":"https:\/\/viralmango.com\/?p=5709"},"modified":"2022-03-01T10:29:00","modified_gmt":"2022-03-01T10:29:00","slug":"nano-influencers","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/nano-influencers\/","title":{"rendered":"Nano-influencers: A low budget marketing strategy"},"content":{"rendered":"\n

Think only big influencers have the power to reach large audiences? Not anymore.<\/p>\n\n\n\n

With nano-influencers emerging in the market, things have changed.<\/p>\n\n\n\n

But before I tell you how, let me ask: How many followers do you need to be an influencer? 1,000? 10,000? 1 million?<\/p>\n\n\n\n

Nano-influencers proved that having anywhere between 1000 and 10,000 followers is enough to influence others. What\u2019s more, with such a small number of followers, they can have a more significant impact on your brand than macro- or mega-influencers with millions of followers each.<\/p>\n\n\n\n

These guys are actually the new kids on the block when it comes to online marketing for business.<\/p>\n\n\n\n

Read this blog post to learn more about who nano-influencers are, who should consider working with them, pros and cons of collaboration, as well as ways to easily find and work with them to boost your small business marketing.<\/p>\n\n\n\n

Who are nano-influencers?<\/h2>\n\n\n\n

Nano-influencers are ordinary people like you and me who love sharing content on social media about things they are passionate about\u2014from hobbies, vacation photos, and makeup to comfy sports shoes and everything in between. Nano-influencers use video podcasts, live streams, and social media to share their content with a loyal following of 1,000\u201310,000 people. They have earned credibility in the eyes of these fans because they were able to build this trust over time through consistent interaction.<\/p>\n\n\n\n

Having few followers, they are far from being celebrities. But what these nano-influencers lack in fame, they make up for with their authenticity. And it\u2019s this authenticity that many brands want when investing in influencer marketing opportunities.<\/p>\n\n\n\n

Pros of Collaborating with Nano-Influencers<\/h2>\n\n\n\n

Closer relationships with the audience<\/h3>\n\n\n\n

You may not be a celebrity, but that doesn\u2019t mean you can\u2019t make an impact on the world.<\/p>\n\n\n\n

Nano-influencers have established themselves as influencers through social media and online communities thanks to the close connection with their followers.<\/p>\n\n\n\n

This is due to the fact that they can offer personalized advice and help. Unlike big names, they personally know their most loyal followers and love talking to them. In fact, they are also more likely to answer almost every comment, which is much more personal than giving just one catchphrase answer.<\/p>\n\n\n\n

Just have a look at the mutual compliments below. Aren\u2019t they awesome?<\/p>\n\n\n\n

The result is exceptional trust and strong influence!<\/p>\n\n\n\n

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<\/p>\n\n\n\n

More authentic and genuine<\/h3>\n\n\n\n

The survey by Social Media Today<\/a> shows that our friends and family are more likely to sway our purchase decisions than celebrities or influencers. For instance, 59% of respondents indicated a review from friends and family impacted their decision versus 23% who noted reviews from celebrity endorsers as influential. This is because we expect our close friend-family members to give authentic feedback about how well (or poorly) something worked based on their experience.<\/p>\n\n\n\n

It\u2019s the authenticity that attracts people to nano-influencers. As such nano-influencers may have smaller followings than others but those followers make up their closest social circles. This means they\u2019re much more likely to be influenced when it comes to making purchases!<\/p>\n\n\n\n

Another factor that makes nano-influencers come across as more authentic and genuine is that they don\u2019t get paid for their reviews, they just post what they are passionate about.<\/p>\n\n\n\n

Any doubts about the authenticity of these kinds of reviews?<\/p>\n\n\n\n

More trustworthy<\/h3>\n\n\n\n

The collaboration with nano-influencers is mutually trustworthy. On the one hand, these amateurs share their passions in a relaxed way\u2014without any marketing jargon\u2014making their followers consider them as their friends.<\/p>\n\n\n\n

And in whatever concerns small investments, like choosing clothes, restaurants, travel services, etc. we tend to trust our friends more than big shots.<\/p>\n\n\n\n

Look at the post below. The caption is simple, casual and friendly\u2014nothing like salesy stuff!<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

On the other hand, nano-influencers are picky enough in choosing a product or service to post about as they don\u2019t want to lose their followers\u2019 trust. 
<\/p>\n\n\n\n

Higher engagement rate<\/h3>\n\n\n\n

The aforementioned three points\u2014closer relationships with followers, authenticity and genuinity, as well as strong trust towards nano-influencers, encourage lots of engagement. In fact, the 2019 State of Influencer Marketing report from HypeAuditor shows the potential worth in these types of influencers, noting that their engagement rate is twice as high than other groups like micro- or macro-influencers.<\/p>\n\n\n\n

The higher the engagement rate, the more followers an influencer\u2019s sponsored post will reach.<\/p>\n\n\n\n

This means that they have the potential for a larger audience, which would lead to lower costs per impression and engagement.<\/p>\n\n\n\n

Below is one of such posts, with 763 likes and comments.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

What can be better than this kind of effective marketing for startup businesses?<\/p>\n\n\n\n

More relevant to your brand<\/h3>\n\n\n\n

If you\u2019re looking for new ways to reach consumers, nano-influencers might be the best technique.<\/p>\n\n\n\n

The key is to find the right match.<\/p>\n\n\n\n

For instance, Queen Court (@blkgirlgrnthumb) is a plant influencer with a fresh take on plant parenting. She shares content on different plants she grows and her enthusiasm for it. She has over 10K followers and can be a good match for the brand that owns plant-related products.<\/p>\n\n\n\n

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Leave your competition behind<\/h3>\n\n\n\n

There\u2019s no better time to collaborate with influencers than now. The reason is that currently they occupy an uncontested space in the market. This means you are most unlikely to find your competitor\u2019s ads on their Instagram account.<\/p>\n\n\n\n

While your competitor brands underestimate the power of nano-influencers, you can use this startup marketing strategy to find yourself in a rather advantageous position.<\/p>\n\n\n\n

The only thing here to remember is that these influencers are amateurs and need some assistance from you on what to post. To help them, give them detailed briefs but don\u2019t be too restrictive: the followers will notice right away if your nano-influencer\u2019s posts seem false or unnatural because of fettered requirements you set for their communication.<\/p>\n\n\n\n

Cost-effective solution  <\/h3>\n\n\n\n

It\u2019s no secret that only large brands can afford high-priced celebrities like Christiano Ronaldo or Selena Gomez.<\/p>\n\n\n\n

But who knew nano-influencers would become an affordable yet no less effective alternative?<\/p>\n\n\n\n

Working with nano-influencers is actually a low-risk strategy. According to SocialPubli,<\/a> only 44% of small influencers will take a monetary payment for their posts on social media networks. Many of them will just take a free product, experience it first-hand and then review it on their social media. Others will earn proceeds from affiliate links, which are really cheap as not many people will click on the link and buy the product. <\/p>\n\n\n\n

In both cases, they\u2019ll produce highly engaging content without you having to break the bank.<\/p>\n\n\n\n

And a bonus benefit is that you can use the content created by nano-influencers on your social media. But to do this you should agree with them in advance and include this point in your contract to avoid possible disputes.<\/p>\n\n\n\n

So, if you\u2019re looking for inexpensive marketing ideas, nano-influencers should, by all means, have a place in your strategy.<\/p>\n\n\n\n

Find Nano-Influencers<\/span><\/h3>

with our new influencer discovery tool<\/span><\/p>

Find Creators<\/span><\/a><\/div><\/div>
<\/div><\/div>\n\n\n\n

Grow with your brand<\/h3>\n\n\n\n

Nano-influencers are still in the infancy stage of their careers, but brands that take advantage now will be ahead of their competition.<\/p>\n\n\n\n

The thing is nano-influencers grow with your brand. You hire them when they are only at the beginning of their journey, and they slowly become your brand ambassadors. But as time goes on, they get more and more followers. And one day\u2026voila\u2026they already become a micro- or macro-influencer.<\/p>\n\n\n\n

So, don\u2019t underestimate these rising stars: they do have the potential to become future superstars!<\/p>\n\n\n\n

Easy to scale<\/h3>\n\n\n\n

Did you know that only 6% of creators have 100K-1 million followers? As to influencers with more than 1 million followers, their number is only 0.3%.<\/p>\n\n\n\n

This means one thing\u2014the number of big influencers is limited. So, are your chances to scale up.<\/p>\n\n\n\n

The situation is different with micro and nano-influencers.<\/p>\n\n\n\n

In particular, nano-influencers give you an opportunity to exploit niche markets and tailor your content to them. When are the chances for your success higher\u2014when you create a generic campaign for one big influencer\u2019s followers or when you create personalized content for smaller influencers?<\/p>\n\n\n