{"id":5350,"date":"2021-05-21T14:54:32","date_gmt":"2021-05-21T14:54:32","guid":{"rendered":"https:\/\/viralmango.com\/?p=5350"},"modified":"2024-12-16T09:53:55","modified_gmt":"2024-12-16T09:53:55","slug":"amazon-influencers","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/amazon-influencers\/","title":{"rendered":"Top Amazon Influencers: TrailRecon, Teach Create Motivate & others"},"content":{"rendered":"
Amazon is undoubtedly one of the biggest online marketplaces in the world. Its annual net revenue surpassed $386 billion in 2020. They have over 2.5 million active sellers, and that number is actively growing. Nevertheless, selling on Amazon is not as easy as it used to be. Keywords, good pictures, and 5-star reviews just don\u2019t cut it anymore. Sellers are required to pursue other channels for marketing their products, one of which is through Amazon Influencers.<\/p>\n<\/p>\n
Who are Amazon Influencers<\/a>? This article will discuss all about their benefits, the Amazon Influencer Program, how to find Amazon Influencers for your product, and who are the Top Amazon Influencers. Read on to find out about one of the best ways to increase sales on Amazon<\/a>.<\/p>\n<\/p>\n First things first, let us teach you who Amazon Influencers are. An Amazon Influencer is a blogger, Youtuber, streamer, or any other popular internet persona who promotes Amazon products<\/a> in exchange for a commission. They are often independent Amazon affiliates who have their own promotional links and are rewarded on a per click basis.<\/p>\n<\/p>\n Utilizing influencers to promote your products is not a new phenomenon. It dates back to centuries ago when the word influencer had a different meaning. They didn\u2019t call it a referral program, but the principle was the same. If someone famous was recommending a product, they were putting their reputation on the line to back it up – so it must be good. Similarly, the influencers of today are credible sources of product endorsements. <\/p>\n<\/p>\n Many of these influencers who have loyal audiences and are able to influence purchasing decisions are members of the Amazon Influencer Program.<\/p>\n<\/p>\n What is the Amazon Influencer Program? For those who have established themselves as trusted sources for recommending products, Amazon gives them a very special opportunity. If you are a part of the Amazon Influencer Program, you get the ability to build your own storefront. Here, you can feature products from your brand partners, and if a purchase is made through it, you earn a commission.<\/p>\n<\/p>\n Commissions for an Amazon Influencer vary from product to product, which you can see <\/em>here<\/em><\/a>. <\/em><\/p>\n<\/p>\n Amazon has had a promotional program like this since 1996, only it was called the Amazon Associates Program, based on which any blogger, publisher, or content creator could earn a commission by bringing sales to Amazon. In 2017, Amazon decided to create a separate branch of the program specifically meant for social media influencers and called it the Amazon Influencer Program.<\/p>\n<\/p>\n Since influencers are already familiar with creating content that drives sales, this program is extremely beneficial for them. For the followers of an influencer, they get the ability to see the favorite products of that influencer, all grouped in one storefront. Nevertheless, the most gain goes to the brands.<\/p>\n<\/p>\n The competition on Amazon is fierce, and trying to get seen is as complicated as ever. That\u2019s why as a brand, it\u2019s important for you to utilize all the channels you have to advertise your products. Many Amazon consultants would say that working with an Amazon Influencer is your best choice. Here are a couple of reasons why:<\/p>\n<\/p>\n The list goes on and on, but the bottom line is – if you have a good product, you can undoubtedly increase your sales on Amazon through an Amazon Influencer.<\/p>\n<\/p>\n<\/p>\n Much like all the other algorithms on the web, one of Amazon\u2019s key metrics to ranking your product higher is relevancy<\/em>. If Amazon doesn\u2019t believe that your product does what it says and is worth for the customers to see, it won\u2019t endorse you. You may not even be able to sell it through Amazon PPC ads. That\u2019s one of the reasons you have to promote off of Amazon to sell on Amazon.<\/p>\n<\/p>\n You can promote your Amazon products through so many channels. It would be a waste if you didn\u2019t use all of them, right? Well, promoting on Instagram, Twitch, YouTube, or any other social platform is one of the most efficient indirect ways to sell your products, drive traffic to your shop, and build a reputation on Amazon. Plus, if you do it through a popular tastemaker, it has more chances to stick.<\/p>\n<\/p>\n You\u2019re convinced to collaborate with an Amazon Influencer, but don\u2019t know where to start? We\u2019ve got your back. Here\u2019s a step-by-step guide on how to find Amazon Influencers for your product by yourself.<\/p>\n<\/p>\n Each product category converts better on some platforms than on others. Some products need to be in an article named \u201c5 Best Holiday Gifts for Her,\u201d while others need to be in a YouTube video called \u201cReviewing the Best Pieces of Tech This Year.\u201d So, here\u2019s a list of some platforms on which you may want an Amazon Influencer to promote you:<\/p>\n<\/p>\n Here are some things to remember when deciding on a platform:<\/p>\n<\/p>\n There\u2019s a reason blogs, media outlets, Medium, and Pinterest are some of the most popular Amazon Influencer platforms. The content is easy to find, it\u2019s there forever, and articles that give advice are doing a subtle job at promoting you and converting the reader into a buyer.<\/p>\n<\/p>\n There are 2 ways your customers can find out and potentially purchase your products:<\/p>\n<\/p>\n Intentionally<\/strong>: This is when a customer is searching for your product, and it pops up in an article where it\u2019s featured. The customer needs your product, and it\u2019s your obligation to make it easy for them to find it. Plus, you already have credibility from being featured on a \u201cbest of\u201d article. <\/p>\n<\/p>\n If you know your customers are usually looking to solve a problem, get answers to their questions, or get knowledge on a topic, you should probably advertise on:<\/p>\n<\/p>\n At random<\/strong>: A potential customer might be going through their Instagram stories<\/a> and stumble upon their favorite influencer promoting a new phone case they got. All they have to do is swipe up and order it. However, conversions here might be lower, since not all their followers will be looking for such a product at that moment. The good news is, the person will have already heard about you, and next time they\u2019re looking to buy a phone case, they\u2019ll look you up first.<\/p>\n<\/p>\n Where do people usually go to get distracted? If you\u2019re looking to raise awareness about your product, your target platforms should be:<\/p>\n<\/p>\n Now that you\u2019ve figured out how you want to be promoted, let\u2019s figure out the \u201cwho\u201d of it all. You should narrow it down to each platform and start searching. Here\u2019s a general guideline for each platform.<\/p>\n<\/p>\n Go on Google and search for something your potential customer would search when looking for your product. You can look for articles like \u201cBest *your product* of 2021,\u201d look up the authors and create a list of leads. You can also search for such articles where your competitors have been mentioned and go from there. Lastly, do the same on YouTube.<\/p>\n<\/p>\n If the content features Amazon products, chances are higher that the author is a part of the Amazon Influencer Program. <\/em><\/p>\n<\/p>\n A good place to start is to check out your followers. If there\u2019s an influencer already familiar with your product, it\u2019ll be easier to collaborate, and you already know they are interested. Once you\u2019ve made a list of influencers you believe fit your brand, it\u2019s time to reach out to them<\/a>. You can start by following them on social media and building a relationship, after which you can offer them to partner up. You may also send them a free product, or a couple of them for a giveaway. Mesh out the details later, but chances are, if you have a good product, they will collaborate. <\/p>\n<\/p>\nWho are Amazon Influencers?<\/h2>\n<\/p>\n
<\/figure>\n<\/p>\n
The Amazon Influencer Program<\/h2>\n<\/p>\n
<\/figure>\n<\/p>\n
Benefits of Amazon Influencers<\/h2>\n<\/p>\n
\n
<\/figure>\n<\/p>\n
Why you have to promote off Amazon to sell on Amazon<\/h3>\n<\/p>\n
How to find Amazon Influencers for your product?<\/h2>\n<\/p>\n
<\/figure>\n<\/p>\n
Choose the type of platform you want<\/h3>\n<\/p>\n
\n
\n
Choosing between 2 types of influencers<\/h4>\n<\/p>\n
<\/figure>\n<\/p>\n
\n
<\/figure>\n<\/p>\n
\n
Find promotions you like and see who made them<\/h3>\n<\/p>\n
Blogs, media outlets, etc.<\/h4>\n<\/p>\n
<\/figure>\n<\/p>\n
Social media apps<\/h4>\n<\/p>\n
Searching niche hashtags for your product category is also a great way to find relevant influencers<\/a>. <\/p>\n<\/p>\nReach out to them<\/h3>\n<\/p>\n