![\"instagram-reels\"](\"https:\/\/lh5.googleusercontent.com\/7Kfdp3pw7ApwpVy4yvbhIVsnq9dKM4_mhv19HVbOS_clh6Y6Ub1lS8pauzLzHlCCJJIJS2hQa88NAYevjLNpyPTm89A0-pTRRICAcBOSi6h-QaMG7oeSxXygnrl4ZhvXr1pr4J7u\")
<\/figure>\r\n\r\nInstagram Reels vs TikTok<\/h2>\r\n\r\n\r\n\r\n
As you may know, TikTok was launched in 2016 and since then it has more than 800 million users. The concept of TikTok was very interesting and attracted users very quickly. When Instagram Reels was launched, many influencers and creators started to create interesting content,\u00a0use them to\u00a0get Instagram followers<\/a><\/strong>, and engage them more. Let me present some of the similarities and differences.<\/p>\r\n\r\n\r\n\r\n TikTok users can record up to 60 second videos while\u00a0 Reels has a maximum length of 30 seconds.<\/p>\r\n\r\n\r\n\r\n As the length of the video is longer on TikTok, it gives more creativity to its users while the users of Instagram Reels have to be more creative in less time.<\/p>\r\n\r\n\r\n\r\n TikTok gives an opportunity to its users to choose from different effects, templates, and filters while creating videos.<\/p>\r\n\r\n\r\n\r\n On Instagram Reels\u00a0 the video effects are more restricted and people can choose effects only from Instagram effects\u2019 library. TikTokers can do voice overs on the videos they record, choosing different effects for your voice. Reels also allows you to add voice overs, however you are limited when it comes to adding special effects.<\/p>\r\n\r\n\r\n\r\n TikTok is the absolute winner when it comes to features duets, reactions and stitches features which Reels doesn’t have yet.<\/p>\r\n\r\n\r\n\r\n Here I\u2019m going to talk about the algorithm which affects the reach on both platforms.<\/p>\r\n\r\n\r\n\r\n TikTok\u2019s\u00a0 \u201cFor You\u201d page is very customized to its users\u2019 interests, accounts they follow, comments they make and content they create. But the main difference is that the TikTok algorithm works location-based. First your content will be shown to the audience based on your location, then if it goes viral it will be spread worldwide.\u00a0<\/p>\r\n\r\n\r\n\r\n As for Instagram Reels, it is not very clear how the algorithm works, but in contrast to TikTok, it is not location-based, and your chances to appear in the explore section is higher.<\/p>\r\n\r\n\r\n\r\n Also there is a \u201cfeatured\u201d video section which is a selection of public reels chosen by Instagram to help you discover original content that will entertain and inspire you.<\/p>\r\n\r\n\r\n\r\n If your reels become featured, the chances are high that it can go viral.<\/p>\r\n\r\n\r\n\r\n If users have a TikTok pro account, they have access to all TikTok analytics and insights. TikTok gives you an opportunity to see your audience interests, what they are watching, what they are interested in and, what’s most important, you can see where your traffic comes from if your video is trending, which will help you to create content based on that analytics.<\/p>\r\n\r\n\r\n\r\n Instagram Reels doesn\u2019t show any analytics yet, except views, likes, and comments.<\/p>\r\n\r\n\r\n\r\n <\/p>\r\n\r\n\r\n\r\n <\/p>\r\n\r\n As we know, Instagram is one of the main channels for influencer marketing. When Instagram Reels was launched, many influencers and creators started to create interesting content and engage their followers. Then many popular brands started to use Instagram Reels,\u00a0 and the results were very impressive.<\/p>\r\n\r\n\r\n\r\n Both influencers and brands want to represent their product or service in a creative way. Instagram Reels are the best way to do anything creative on Instagram. Though the length of the videos is limited, it also gives the opportunity to think about something that will engage and be interesting to people.<\/p>\r\n\r\n\r\n\r\n If a brand sends its product to an influencer, they can show it in Instagram Reels, so the content won’t seem so promotional.\u00a0<\/p>\r\n\r\n\r\n\r\n Now there are many brands, influencers, and creators that use Instagram Reels and gain huge traffic and engagement. Make sure they are using the perfect Instagram post size<\/a> to make your images and videos fit perfectly on Instagram.<\/p>\r\n\r\n\r\n\r\n At first sight, TikTok wins in every sphere as Reels is very new and doesn’t have so many features yet, but there are a few big advantages that will make you understand that this is the right time to use Instagram Reels. As it is the newest feature of Instagram and it is in competition with TikTok, Instagram has increased the reach of Reels to make people use it more. So it means that videos posted in reels will gain more reach than usual posts. There are billions of videos uploaded on TikTok every day, as Instagram Reels is new,\u00a0 there aren\u2019t as many videos as on TikTok and your chances to go viral on Instagram Reels is way higher. So this is the right time to ask the influencers you work with to represent your product or service via Instagram Reels.<\/p>\r\n\r\n\r\n\r\n Let\u2019s take a look together at brands and influencers who started utilizing Instagram Reels and benefit from it. Here we will provide some insights which will help you understand how to use reels for your brand and some ideas on what kinds of videos influencers can create for your products.<\/p>\r\n\r\n\r\n\r\n One of the early adopters of Instagram Reels was Louis Vuitton. With Reels they got up to 8.6M views.\u00a0<\/p>\r\n\r\n\r\n\r\n Louis Vuitton has never appeared on TikTok, but it started to use a trend that is very popular on TikTok. In its reels models change their outfits in 30 seconds whilst dropping the phone showcasing the brand\u2019s new collection. The audience likes these kinds of videos and the brand continues to record.<\/p>\r\n\r\n\r\n\r\n Sephora France also started to use Instagram Reels showcasing their products and makeup tutorials. They also implemented many TikTok trends on Instagram Reels and their customers liked it very much. They got more than 300K views and high engagement.<\/p>\r\n\r\n\r\n\r\n <\/p>\r\n\r\n\r\n\r\n If you\u2019re an owner of a high-end product and still think you don\u2019t have much to do with Reels, think again Here is a good example of how an Instagram influencer showcasing Amazon finds in her Reels. Maxie Elise always shares very interesting content with her followers, showing everyday fashion, daily Amazon findings, latest tech toys and much more.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n Here is another beauty influencer Negin, showing tricks to her followers via Instagram Reels simultaneously showing the products she uses. This reels gained nearly 2.5M views. Her followers liked it so much that asked her to continue recording Instagram Reels<\/p>\r\n\r\n\r\n\r\n Reels are a great tool that can skyrocket your reach and grow your engagement manyfold. But this is only possible only by becoming friends with the Instagram Reels Algorithm. As the Instagram Algorithm changes and perfects itself all the time, understanding how it functions and what kind of content performs in your niche is becoming more and more important for creators and businesses alike.<\/p>\r\n\r\n\r\n\r\n So how does Instagram Reels Algorithm work and how can it help you improve your performance? Here are a few insights<\/p>\r\n\r\n\r\n\r\n Since Instagram announced shifting more toward video content in 2021, Instagram reels have blown up: everyone watches them, and they have proven to be effective for brands and influencers to grow their online presence and improve engagement.<\/p>\r\n\r\n\r\n\r\n Because the Instagram algorithm now favors reels over image posts, using them is no longer a choice. So, if you are thinking of jumping into the reels train, it\u2019s about time. Let\u2019s take a look at how exactly you can do it.<\/p>\r\n\r\n\r\n\r\n If you\u2019ve never made Instagram Reels before, it may initially seem overwhelming. But don\u2019t be scared! Instagram has developed a plethora of tools designed to make the process as easy as possible. Here\u2019s how you can create a reel in several steps:<\/p>\r\n\r\n\r\n\r\n Reels leave a lot of space to play around and use your imagination. Naturally, the more complex your final idea, the longer it will take to edit and post the reel, but the process is ultimately quite simple, and you\u2019ll get the hang of it quite quickly.<\/p>\r\n\r\n\r\n\r\n The maximum duration of Instagram Reels in 2022 is 90 seconds<\/strong>. Initially, they could only be 15 seconds, then 30, then 60. However, since reels is a short-format content, always maxing out on all 90 seconds can eventually discourage people from viewing your videos. To avoid this, go with shorter, up to 30-second videos most of the time, and only occasionally opt for longer videos.<\/p>\r\n\r\n\r\n\r\n Instagram Reels come jam-packed with useful and cool features you can use to shoot, create, and edit a video without leaving the app. These features include a hands-free camera timer, an option to shoot several clips in one try, align them, change the layout, adjust the speed by slowing the video down or speeding it up, add audio, reorganize the clips, add interactive elements such as polls and stickers, and much more.<\/p>\r\n\r\n\r\n\r\n Reel Remix<\/strong> is a single piece of collaborative video that puts the original reel and the new video next to each other, making a single reel. The feature was introduced in January 2022 and essentially allows two users to mix together videos to create a brand-new reel. It\u2019s in many ways similar to TikTok duets. To help you make better-performing, and simply better Instagram Reels, we\u2019ve dug deep into some tested tips and best practices and separated some of the most effective ones. Here are they:<\/p>\r\n\r\n\r\n\r\n Instagram is a mobile-first platform, and the reels are by default designed to be viewed on smartphones. Therefore, when designing reels, always try to go with vertical videos, as they are a more organic fit to the platform.<\/p>\r\n\r\n\r\n\r\n Something to consider: people are ready to tolerate low video quality more than low audio quality. So, when creating your reel, keep the audio quality in mind. Whether you are adding original audio or using those available on Instagram, make sure it\u2019s crisp and clear.<\/p>\r\n\r\n\r\n\r\n Polls and stickers are a great way to boost engagement because people love sharing their opinion. Add them to your reels to make them much more interactive and let your followers know that their opinion matters to you, all while improving engagement with your content.<\/p>\r\n\r\n\r\n\r\n Instagram has a gigantic library of audio that you can use for your Reels. However, if you have a small budget you can dedicate it to creating original audio. While more resource-consuming than going with the ready-made option, original audio will significantly improve the quality of your reels. It will additionally put you in front of more people who can like and use your audio.<\/p>\r\n\r\n\r\n\r\n Hashtags and other IG accounts are a great way to improve your reach, so make sure to include them in your posts. As mentioned above, add a few relevant and carefully chosen hashtags, and tag relevant IG accounts to your reel. For example, if you are addressing it to someone, or made the reel with other people, tag them.<\/p>\r\n\r\n\r\n\r\n Instagram Reels Play<\/a> is an invite-only bonus program developed by Instagram that lets you earn money on your reel content. Once you\u2019ve been invited, you can start earning money through your reels. The logic behind is quite simple: Instagram pays you bonuses for the number of plays in your reels. The more your reels are viewed, the more bonuses you\u2019ll receive.<\/p>\r\n\r\n\r\n\r\n Instagram Reels Play is a great way to earn through reels, and thousands of influencers use it around the world. However, it\u2019s far from being the only way you can earn money through Instagram reels<\/a>.<\/p>\r\n\r\n\r\n\r\n Another way is sponsorships<\/a> and brand collaborations<\/a>. Because of the rapid growth of reels, businesses are looking for ways to better incorporate them into their marketing strategy. As a creator with an established base of followers, you can reach out to brands looking for collaborations and offer them to promote their products through your reels. This process can be made much simpler through influencer marketing platforms like ViralMango, where brands and influencers meet for mutually-beneficial collaborations. There, you can look through brands looking for influencer collaborations in the form of images or reels, and pitch them your idea and offer without having to cold call brands on Instagram manually.<\/p>\r\n\r\n\r\n\r\n![\"instagram-reels-vs-tiktok\"](\"https:\/\/lh6.googleusercontent.com\/r4_p13TqZ8B4K3u7-NOoyMyT2kCcfOAtyTF5wyinS7qkVI9QafPB1bdxw0nTnpyZPfUnIL8riiyqgyelvk8rsBiwV4hdBIR_X-tMPnzJGCisKlUCioJI_3CAWiyUwsvL2sxCRsiN\")
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![\"instagram-reels-engagement\"](\"https:\/\/lh3.googleusercontent.com\/52RQlsr-kSSVe8DgN2x_K24Byugi5Q9voVLEqNs20XnFO1GDANhdkkBwHtRf1Mez174N6YesiF4CMJm2ozlBgdgbWzgqHKlUSlCRwTEkK5570itzWQ_myopQRkLHuROXaGhzVgLQ\")
![\"Instagram](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2023-12-07T104947.833.jpg\" "\\"Instagram")
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Strategies and Hacks<\/span><\/div>![\"mailerlite](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/06\/Untitled-design-6.png\" "\\"MailerLite")
<\/figure><\/a><\/div>Marketing Tools Reviews<\/span><\/div>![\"upfluence](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/Review_Upfluence-min-1.png\" "\\"Upfluence")
<\/figure><\/a><\/div>Marketing Tools Reviews<\/span><\/div>![\"convertkit](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/08\/Convertkit-logo-2.png\" "\\"ConvertKit"){kind=logo}
<\/figure><\/a><\/div>Marketing Tools Reviews<\/span><\/div>![\"UGC](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-4.jpg\" "\\"How")
<\/figure><\/a><\/div>Strategies and Hacks<\/span><\/div>![\"04_Aricle_Image-5-min\"](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2021\/04\/04_Aricle_Image-5-min-scaled-e1625052112934.jpg\" "\\"Influencer")
<\/figure><\/a><\/div>Strategies and Hacks<\/span><\/div>Instagram Reels for brands<\/h2>\r\n\r\n\r\n\r\n
Benefits of using Instagram reels in influencer marketing<\/h3>\r\n\r\n\r\n\r\n
Brands and influencers successfully using Instagram Reels.<\/h3>\r\n\r\n\r\n\r\n
Louis Vuitton<\/a><\/h4>\r\n\r\n\r\n\r\n
![\"louis-vuitton-reels\"](\"https:\/\/lh5.googleusercontent.com\/fgcD2LcIoBcOJ3NfuH-2bTmwG4n42fSpU697A0xVNmDQMjoeAIvBwTLMgm3iU3iF_6zIhZYPo71k1UWxVc8dzkLfTsJW5oRcnGcn5vSLhJTJdu-guvb9YSc1xrzWw-BbXOCLnK9i\")
Sephora France<\/a><\/h4>\r\n\r\n\r\n\r\n
![\"sephora-reels\"](\"https:\/\/lh3.googleusercontent.com\/cXmUJKLuWzaLoGhfU85TK-WOvoltrXHtgUVg8SJ3yKSHzBHCljOgSrC97_58Zuf5B4I6-NX_LgA_tRXhekTL5PfMRHvq1UMv9mPckXX9C1Dev8rL7XvxM3c6gZeZlXSbqujeLtsp\")
Maxie Elise<\/a><\/h4>\r\n\r\n\r\n\r\n
![\"maxie-elise-instagram-reels\"](\"https:\/\/lh6.googleusercontent.com\/7GDwRfOIYBvEROYRgyzLp8aeGLi2359xvO-Dq4qJBCM0krLXIWSAout8_bJ5vEeWoHwGCJ7IUX4GovUjF0bgUvyBfUR5OFCB5trTlZCNjiplo_kYKLmFP40RQkAZDAktZ_O5e0XE\")
Negin Mirsalehi<\/a><\/h4>\r\n\r\n\r\n\r\n
![\"negin-mirzalehi-instagram-reels\"](\"https:\/\/lh4.googleusercontent.com\/RPbMDcQS0DtC7Ya5eEMNEor0BHzkwmgSOnqkS8__oaDznYWAo86vc6lCcg8wd46hf8BvqYBc_YAjE3Wy4ieP3XKp6qjSLuuTRiHIwzkppEPKoXfUIt4JldsevlCeyE6aA9aQynqN\")
How Does the Instagram Reels Algorithm Work?<\/h2>\r\n\r\n\r\n\r\n
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Want to Grow Your Instagram Following?<\/h3>\r\n
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<\/div>\r\n<\/div>\r\n\r\n\r\n\r\nInstagram Reels for influencers<\/h2>\r\n\r\n\r\n\r\n
How to create an Instagram Reel: a step-by-step guide<\/h3>\r\n\r\n\r\n\r\n
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How long can an Instagram Reel be?<\/h3>\r\n\r\n\r\n\r\n
Instagram Reel features<\/h3>\r\n\r\n\r\n\r\n
What is a Reel Remix?<\/h3>\r\n\r\n\r\n\r\n
To create a remix, you need to tap on the three dots on the bottom-right section of the targeted reel, and select \u201cRemix\u201d, choose whether your remix should appear after the original video or with it. From there, you can then start recording your response to the video. The process is the same as in the case of recording a reel from scratch.<\/p>\r\n\r\n\r\n\r\nTips to make better Instagram reels<\/h3>\r\n\r\n\r\n\r\n
\u25a0 Use vertical videos<\/h4>\r\n\r\n\r\n\r\n
\u25a0 Add good audio<\/h4>\r\n\r\n\r\n\r\n
\u25a0 Use stickers, polls<\/h4>\r\n\r\n\r\n\r\n
\u25a0 Use Original Audio on Instagram Reels<\/h4>\r\n\r\n\r\n\r\n
\u25a0 Tag relevant IG accounts and include hashtags<\/h4>\r\n\r\n\r\n\r\n
How to Earn from Reels With Instagram Reels Play Bonuses?<\/h2>\r\n\r\n\r\n\r\n
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