{"id":36928,"date":"2025-08-04T09:33:08","date_gmt":"2025-08-04T09:33:08","guid":{"rendered":"https:\/\/viralmango.com\/blog\/?p=36928"},"modified":"2025-08-04T09:36:45","modified_gmt":"2025-08-04T09:36:45","slug":"how-to-use-tiktok-creator-search-insights","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/how-to-use-tiktok-creator-search-insights\/","title":{"rendered":"How to Use TikTok Creator Search Insights? [2025]"},"content":{"rendered":"
If you\u2019re a content creator on TikTok and still haven\u2019t looked into Creator Search Insights, grab your coffee and pull up a chair.\u00a0<\/span><\/p>\n On TikTok, where trends change faster than your For You Page refreshes, knowing what your audience is actively searching for gives you a serious edge. That’s exactly what <\/span>Creator Search Insights<\/span><\/a> offers: a sneak peek into the keywords and topics users are typing into TikTok\u2019s search bar.<\/span><\/p>\n Whether you’re a niche content creator or chasing viral reach, this guide will break down what Creator Search Insights is, how to find it, and how to actually use it to grow your account.<\/span><\/p>\n Let\u2019s start with the basics. Creator Search Insights is a tool TikTok rolled out to help creators understand which search terms are trending within their niche. When users search for something, TikTok tracks these searches, e.g. \u201ceasy fall makeup,\u201d \u201cgym workouts for beginners,\u201d or \u201cbudget travel hacks\u201d. Then, it aggregates that data and makes it available to creators like you through Creator Search Insights.<\/span><\/p>\n The tool shows:<\/span><\/p>\n Think of it like a search optimization tool, but for TikTok. TikTok is the new Google. According to a survey, <\/span>64% of Gen Zers<\/span><\/a> and 49% of millennials use TikTok as a search engine. So, if you want to keep up, start using this for making search-friendly content.\u00a0<\/span><\/p>\n So now you\u2019re thinking: \u201cCool. Where\u2019s this magical keyword treasure chest hiding?\u201d<\/span><\/p>\n On TikTok, go to search and type \u201cCreator Search Insights\u201d then click on \u201cView\u201d to access it.<\/span><\/p>\n Once you\u2019re in, you can see the different categories for search terms. Now you just need to explore them and find relevant ones for you. Creator Search Insights is already available on Desktop too, but the functions might slightly differ.<\/span><\/p>\n Alright, before we get to the real action, let\u2019s clear some things out. Using Creator Search Insights doesn\u2019t guarantee that your content will appear on search results and bring thousands of views instantly. But, if you use this tool to make content that\u2019s relevant to your audience, your chances to get views are significantly higher.\u00a0<\/span><\/p>\n Also, keep in mind that your posts can get views from TikTok search without them being posted through Search Insights.\u00a0<\/span><\/p>\n Now, the real fun begins. Here are the basics of using Creator Search insights and what you can do with it.<\/span><\/p>\n When you enter Creator Search Insights, you\u2019ll see a list of trending search keywords. These are usually based on what TikTok users are typing in the search bar and what\u2019s trending within your selected niche (e.g., fashion, fitness, cooking, etc.). You can use filters to sort keywords by:<\/span><\/p>\n Each section has different subcategories you can choose from. For example, in the Trending tab, you can see the hot trends, trending sounds, effects, templates, and even hashtags.<\/span><\/p>\n Some keywords have high search volume but low content availability. That\u2019s your sweet spot. Create content that addresses these queries, and you could become one of the top videos under that search term.<\/span><\/p>\n Once you find relevant keywords, save them in your Favorites by clicking on the bookmark icon. You\u2019ll need this when posting your videos. Then, pick one of them and start making your content around it. You can use any <\/span>video editing app<\/span><\/a> to make it, you don\u2019t have to shoot it right from the app.\u00a0<\/span><\/p>\n Here\u2019s how:<\/span><\/p>\n TikTok\u2019s algorithm considers these signals when ranking videos under search terms.\u00a0<\/span><\/p>\n When your content is ready, don\u2019t just post it as usual. Head to your saved search terms, find the target search term, and click on the video icon. Then, upload your content, add your description and hashtags, and post it.\u00a0<\/span><\/p>\n Let\u2019s say you\u2019re a creator in the booktok niche. You check Creator Search Insights and notice \u201cromance books with plot twists\u201d is trending.<\/span><\/p>\n Here\u2019s what you do:<\/span><\/p>\n The best part of optimizing your content for search is that it doesn\u2019t get stuck on 200 views within the first two days. You can get views from search even 1-2 years after you post it. That\u2019s what happened to one of our videos posted in 2023. It got 6k+ new views from search a few months ago! So, this is your sign to start using Creator Search Insights.<\/span><\/p>\nWhat is Creator Search Insights on TikTok?<\/span><\/h2>\n
\n
Where to Find Creator Search Insights?<\/span><\/h2>\n
<\/p>\n
How to Use TikTok Creator Search Insights?<\/span><\/h2>\n
Step 1: Find Trending Search Terms in Your Niche<\/span><\/h3>\n
\n
<\/p>\n
Step 2: Create Optimized Content with Keywords<\/span><\/h3>\n
\n
\n
Step 3: Track What\u2019s Working<\/span><\/h3>\n