{"id":25124,"date":"2023-07-12T13:23:33","date_gmt":"2023-07-12T13:23:33","guid":{"rendered":"https:\/\/viralmango.com\/?p=25124"},"modified":"2024-11-05T06:43:36","modified_gmt":"2024-11-05T06:43:36","slug":"brand-pitches-for-influencers","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/brand-pitches-for-influencers\/","title":{"rendered":"How to Pitch Brands and Get Brand Deals?"},"content":{"rendered":"
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So, you\u2019ve been working on building your profile as an influencer: developing style, crafting content, and assembling an audience. Once you\u2019ve established yourself enough, the next logical step is landing a brand collaboration to start earning from your efforts.<\/p>\n<\/p>\n

One way to go about this is to wait for the brands to reach out to you, which may not be the best strategy, especially if you want to be picky about your work. A more proactive and effective way, especially during the initial stages of your influencer journey, is to reach out to brands yourself.\u00a0 This way, you can put yourself out there on your own terms by reaching out to companies that match your values and interests.<\/p>\n<\/p>\n

A well-planned strategy on you can reach out to brands as an influencer will help you showcase your unique strengths and emphasize just how much your cooperation can benefit you both. But the keyword here is \u201cwell-planned\u201d: reaching out to brands for collaboration is much more than shooting them a message and hoping for the best. You need a clear reach-out strategy.<\/p>\n<\/p>\n

In this article, we\u2019ll go over how you can choose who and how to reach out to, what to offer them and request in return, and how to phrase it for maximum effectiveness.<\/p>\n<\/p>\n

How to Reach Out to Brands<\/h2>\n<\/p>\n

Reaching out to brands can initially seem overwhelming and confusing, but the good news is, it\u2019s not that hard! There are quite a few best practices you can adopt that will simplify the process, and as you get the hang of them, it\u2019ll go much smoother from there. Let\u2019s take a look at them.<\/p>\n<\/p>\n

Step 1: Find the Right Brands<\/h3>\n<\/p>\n

First and foremost, you need to find the right brands. Naturally, if you are a fashion influencer, working with an educational startup won\u2019t feel very authentic, no matter how appealing the idea of the collaboration is. And it\u2019s unlikely to be very effective for either party. But finding the right brand goes beyond simply choosing brands in the same niche: you want to make sure that you are a good fit value-wise. Do your research on the brand, its approach to doing business, its values, and its principles. If you are lost, the \u201cAbout Us\u201d section on their website is, as a rule, a good place to start.<\/p>\n<\/p>\n

Step 2: Find Ways to Work with Brands<\/h3>\n<\/p>\n

Next up is defining the nature of your collaboration. There are many ways in which influencers and brands can collaborate.<\/p>\n<\/p>\n

Some of the most common ways are sponsorships and affiliate partnerships, closely followed by long-term brand deals<\/a>. Research and understand which type of collaboration you are looking for. For example, sponsorships are one-time short partnerships, while affiliate programs<\/a> and brand deals can last for months and even years!<\/p>\n<\/p>\n

Knowing what type of partnership you are looking for is central to the message you will be sending to the brand.<\/p>\n<\/p>\n

Step 3: Discover Whom to Contact<\/h3>\n<\/p>\n
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Knowing whom to contact is as important as knowing how to contact them. Luckily, Instagram has made it relatively easy. Most brands include contact information in their profile, and you can more often than not access their email address from the \u201cEmail Address\u201d button featured on their profile. Alternatively, you can shoot the brand DMs. These are two of the simplest ways to reach out to brands. But there are quite a few other strategies you can use. Attending industry events and networking with influencer marketing professionals there is one method, asking for brand contact information from fellow creators is another. You can additionally use influencer platforms and marketplaces. On these platforms, brands looking for influencer collaborations are featured, and you can browse the brands, find the ones you are a good fit for, and contact them directly on the platform.\u00a0<\/p>\n<\/p>\n

Step 4: Build Your Media Kit\/ Brand Pitch Deck<\/h3>\n<\/p>\n

If described simply, your media kit or pitch deck is a collection of slides (or a PDF document, depending on your preferences) that contains all the information that brands need to know about you: who you are, what you do as an influencer, what are the examples of some of your work, what it is that you are offering to them. It can also include information about your pricing offers, the demographic of your followers, previous collaborations if there are any, and other information that you think will be relevant.\u00a0 It showcases your brand and includes key information that brands need to know, all in one place, saving you significant amounts of time when reaching out to brands.\u00a0<\/p>\n<\/p>\n

But when should you unleash the power of a brand pitch deck? Well, imagine you’re reaching out to someone who may not have the final say in the decision-making process. In such cases, a pitch deck serves as a valuable tool for your contact to effectively advocate for your pitch. It’s like a pitch within a pitch\u2014creating a compelling narrative that resonates with multiple stakeholders.<\/p>\n<\/p>\n

Moreover, your pitch deck’s branding can significantly enhance your professional image, particularly when approaching esteemed organizations or luxury brands. It’s an opportunity to showcase your attention to detail and demonstrate that you mean business.<\/p>\n<\/p>\n

Now, let’s delve into some essential tips for crafting an impactful brand pitch deck:<\/p>\n<\/p>\n