{"id":25068,"date":"2023-06-26T14:45:09","date_gmt":"2023-06-26T14:45:09","guid":{"rendered":"https:\/\/viralmango.com\/?p=25068"},"modified":"2023-12-15T13:37:05","modified_gmt":"2023-12-15T13:37:05","slug":"best-time-to-post-on-instagram","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/best-time-to-post-on-instagram\/","title":{"rendered":"What Is The Best Time To Post On Instagram? [+ Cheatsheet]"},"content":{"rendered":"
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Does the time of posting on Instagram affect the success of your campaign? The answer is yes. Posting at the best time for your brand will significantly improve the likelihood that your followers will see your post and engage with it. And because engagement is one of the main ranking factors for the Instagram algorithm, the better your engagement, the more people will see your posts.<\/p>\n<\/p>\n

This is why understanding the best time to post is one of the strategies for success on Instagram, and with the ever-changing algorithm of the platform paired with fierce competition for attention, it becomes even more important.<\/p>\n<\/p>\n

With this in mind, in this article, we go through everything you need to know about the best posting times on Instagram, from posting times per post type to calculating your own best times for posting.<\/p>\n<\/p>\n

What Is The Best Time To Post On Instagram?<\/h2>\n<\/p>\n
\"Best<\/figure>\n<\/p>\n

Well, there is no single definitive answer to this. As in everything related to social media, the answer will vary case by case, as it depends on many variables.<\/p>\n<\/p>\n

With this said, we’ve looked through a bunch of studies, and most of them do cite a specific best time to post on Instagram. This information varies depending on the number of posts studied but also depends significantly on the time zone (most of them citing CT (Central Time US) in their studies). Here\u2019s what we\u2019ve found:<\/p>\n<\/p>\n

\u25cf According to Later, the recommended time frame is from 9 am to 11 am (EST).
\u25cf Hubspot suggests posting between 2 pm and 3 pm (CDT) with Thursday being the most favorable day.
\u25cf Sprout Social found that Wednesday at 11 am and Friday from 10 am to 11 am are the preferred time slots.
\u25cf Search Engine Journal recommends posting on Monday, Tuesday, and Friday at 11 am, as well as Tuesday at 2 pm.<\/p>\n<\/p>\n

As you can see, while there is no universal best time to post on Instagram according to these studies, the suggested timeframe usually falls mid-day or closer to lunchtime during the mid-week, as it\u2019s a great time for many to take a break from their work or studies and scroll for a bit.<\/p>\n<\/p>\n

However, while this information can certainly be useful, it\u2019s better to avoid the \u201cone size fits all\u201d approach, since you\u2019ll encounter various scenarios as you develop your brand on Instagram. Therefore, it\u2019s better to look at a wider selection of times you can use to maximize your visibility.<\/p>\n<\/p>\n

What Is The Best Time To Post Reels And Stories?<\/h2>\n<\/p>\n
\"What<\/figure>\n<\/p>\n

Here are a couple of numbers: 2.35 billion people<\/a> interact with Instagram Reels every month, and 500 million people use Stories every day. So, it comes as no surprise that over the last few years, the Instagram algorithm has heavily prioritized Reels and Stories, rightfully recognizing them as some of the most engaging content types on the platform. As a result, Instagram reels were found to help increase the following of the creators and brands faster than video or static posts in the feed.<\/p>\n<\/p>\n

Therefore, knowing how to “hack” the reels and stories algorithm can be a huge advantage for everyone looking to grow their presence on Instagram.<\/p>\n<\/p>\n

Let’s look at how you can do it, and start with the reels.<\/p>\n<\/p>\n

As with general posting, the best time to post reels on Instagram will depend on various factors, including your location, your target audience, and their behavior. With this in mind, let\u2019s look at some of the best posting times suggested by various platforms based on their studies.<\/p>\n<\/p>\n