{"id":24611,"date":"2023-04-26T06:50:41","date_gmt":"2023-04-26T06:50:41","guid":{"rendered":"https:\/\/viralmango.com\/?p=24611"},"modified":"2023-12-18T06:06:19","modified_gmt":"2023-12-18T06:06:19","slug":"macro-influencers","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/macro-influencers\/","title":{"rendered":"The Power of Macro Influencers: Reaching Wide Audiences with Trusted Voices"},"content":{"rendered":"
<\/p>\n

Gaining the trust of today\u2019s consumers is not easy. It requires more than just being seen: you need to be able to find them in the places they hang out and reach them through the voices and mediums that they trust. To achieve that, over the last few years, macro-influencers have been a great help to brands. In fact, if used correctly, collaboration with macro-influencers can be gold mines for businesses.<\/p>\n<\/p>\n

This article sheds light on who macro-influencers are, why you should consider working with them, and what steps you need to take to ensure a successful collaboration.<\/p>\n<\/p>\n

Who Are Macro Influencers?<\/h2>\n<\/p>\n

Macro influencers are social media creators who have between 50,000 and 500,000 followers. Although still far from celebrity status, they are some of the most powerful people in the online world. Macro influencers can be both social media creators as well as famous people from various industries who grew their following through work outside of social platforms.<\/p>\n<\/p>\n

Compared to their smaller counterparts, macro-influencers have lower engagement rates, but are connected to a significantly larger number of people and have a much wider reach. Also, in contrast to smaller creators, macro-influencers have likely been in the business for several years, so the content they create is significantly more polished and professional-looking, giving an impression that the person behind the posts is someone doing this professionally.<\/p>\n<\/p>\n

Importance of Macro Influencers in Influencer Marketing Campaigns<\/h2>\n<\/p>\n

Over the past years, collaborations with macro-influencers have become one of the cornerstones of the influencer marketing strategy<\/a> for many brands. As creators with a significantly large following, macro-influencers can have a significant impact on the influencer marketing campaigns of any company looking to improve its brand standing. Because of being experts in their industries and having a quite loyal audience, macro-influencers can be valuable partners for brands. They, in their turn, can leverage the trust and influence macro-influencers have over their following to increase their visibility and reach, as well as improve their credibility and sales.
Overall, if managed correctly, these kind of influencers can become a crucial aspect of the influencer marketing campaigns of brands looking to put themselves out there.<\/p>\n<\/p>\n

Why Work With Macro-Influencers?<\/h2>\n<\/p>\n
\"Why<\/figure>\n<\/p>\n

Macro-influencers have become some of the most sought-after creators for brands investing in influencer marketing, and the main reason behind this is, of course, their effectiveness. Working with macro-influencers comes with a number of benefits that can greatly help your brand. Here are some of them.<\/p>\n<\/p>\n

Let\u2019s start with the more obvious one, the large reach: macro-influencers have a significant following, and because of this large audience, these creators are seen by a considerable number of people. Because of this, macro-influencers are very effective for brand awareness campaigns, as they can put your brand or products in front of hundreds of thousands of people.<\/p>\n<\/p>\n

Next up are the engagement rates. When compared to smaller influencers, macro-influencers have smaller engagement rates in numbers. However, this is often compensated by the sheer size of their following, as still, a noticeable number of people will be engaging with your brand.<\/p>\n<\/p>\n

Another important aspect of working with macro-influencers is credibility. As creators working in the industry for some time and having amassed a considerable following, macro-influencers often have established themselves as experts in their niche or industries, which means that their followers trust their recommendations. So, when a macro-influencer promotes your brand, it can help lend considerable credibility to it.
This is not an exhaustive list as working with macro-influencers has many more benefits. However, these three points are some of the most important ones that you need to take into consideration.<\/p>\n<\/p>\n

Overview of the Typical Characteristics of Macro-Influencers<\/h2>\n<\/p>\n

Apart from their following size, there are a number of other characteristics macro-influencers have you need to know to understand if they will be a good fit for your brand. Let\u2019s take a look at some of them:<\/p>\n<\/p>\n