{"id":24001,"date":"2023-04-05T07:52:17","date_gmt":"2023-04-05T07:52:17","guid":{"rendered":"https:\/\/viralmango.com\/?p=24001"},"modified":"2023-11-22T11:00:21","modified_gmt":"2023-11-22T11:00:21","slug":"pearpop-review","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/pearpop-review\/","title":{"rendered":"PearPop Review 2023 | Features, Pricing, Reviews, and Alternatives"},"content":{"rendered":"\r\n
Pearpop is one such platform, which in the simplest form can be described as a marketplace for buying and selling social collaborations between creators. Designed specifically for TikTok users, after its launch in October 2022 the startup attracted significant attention and drew investments from big names in the tech and entertainment industries.<\/p>\r\n\r\n\r\n\r\n
In this article, you will find a comprehensive overview of Pearpop: what it is, what are its features, information about pricing, as well as a detailed Pearpop review of available alternatives.<\/p>\r\n\r\n\r\n\r\n
Influencer marketing has seen unprecedented growth during the last several years, claiming its place as one of the most effective and widely-used marketing strategies of today. With that growth, companies and startups emerged building tools that would help creators, brands, and users to monetize the social capital brought forward by social media platforms.<\/p>\r\n
Pearpop is a social media marketplace, which was founded in 2020 and launched in 2021, created with the aim of helping TikTok, Instagram, and Twitter creators to collaborate with each other and monetize their content through paid partnerships.<\/p>\r\n\r\n\r\n\r\n
The main idea behind the platform is this: creators set a price for their content collaborations, and other creators or brands bid for the shared screen time.<\/p>\r\n\r\n\r\n\r\n
This “pay-per-view” model allows smaller creators to collaborate with bigger names in the industry to promote their content, as well as lets brands find easier ways to work with influencers.<\/p>\r\n\r\n\r\n\r\n
Now, to understand the platform and what it offers a bit better, let\u2019s take a look at some of the key Pearpop features, as well as some of its main pros and cons.<\/p>\r\n\r\n\r\n\r\n
One of the main features of Pearpop is the Challenges, which are created by the users who want to monetize their social media efforts. Users or brands who want to collaborate with creators can filter the available challenges by the platform, reward amount, and challenge status, and from the available options choose the challenges that match their needs and budget.<\/p>\r\n\r\n\r\n\r\n By clicking on each challenge, you can see more detailed information about it, including pricing and submission rules, as well as the list of other contestants and their submissions.<\/p>\r\n\r\n\r\n\r\n Creators, in their turn, can easily create their own challenges by identifying brand goals, setting up a challenge price, and accepting biddings.<\/p>\r\n\r\n\r\n\r\n Another feature of Pearpop is the creator pop-up, which allows brands and creators to see other creators, who have been the most active on the platform during the past month.<\/p>\r\n\r\n\r\n\r\n The section simplifies the process of identifying which creators you could potentially work with, as well as seeing some information about their presence and audience size on the social platforms they\u2019ve connected to Pearpop.<\/p>\r\n\r\n\r\n\r\n More detailed information about each creator showing up in the creator pop-up, including their interests, location, and experience, is available after you click on their name.<\/p>\r\n\r\n\r\n\r\n If you are interested in collaborating with the creator, hit the \u201cWork with me\u201d button, and shortly after Pearpop team member will reach out through email to help you proceed further.<\/p>\r\n\r\n\r\n\r\n Similar to many companies out there, Pearpop is leveraging the power of referral marketing to attract new users and incentivize existing users to spread the word about itself.<\/p>\r\n\r\n\r\n\r\n All users are given a referral code that they can share with others, to be used during registration. Every time the code is used, creators earn a certain amount, which is then displayed in their earnings and which they can then retrieve.<\/p>\r\n\r\n\r\n\r\n Initially launched only for TikTok, Pearpop later expanded the support of Instagram and Twitter as well, allowing brands to find challenges and collaborate with creators on the platforms that work the best for their business, and for creators to have access to wider income opportunities.<\/p>\r\n\r\n\r\n\r\n A simplified filtering option across all sections of the platform, as well as during the challenge creation process, allows to easily filter the challenges and creators based on the platform of their choice.<\/p>\r\n\r\n\r\n\r\n Feature-wise, Pearpop tried to make everything as simple as possible, making the Creator Challenges the main focus of the app. This approach has both pros and cons.<\/p>\r\n\r\n\r\n\r\n When it comes to pricing, Pearpop adopted a fairly straightforward approach: the tool doesn\u2019t have set pricing and subscription plans. Each creator can bid however much they want for collaboration, and the platform takes a 25% cut of each transaction from the influencer\u2019s payment. For example, if the influencer has bid $1000 for shared screen time, they\u2019ll receive $750, and the rest will go towards payment to Pearpop.<\/p>\r\n\r\n\r\n\r\n One of the best ways to get a glimpse of how platforms work and what experience you can expect to have with them is through user reviews.<\/p>\r\n\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n
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Creator Pop-Up<\/h3>\r\n\r\n\r\n\r\n
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Referrals<\/h3>\r\n\r\n\r\n\r\n
Platform options<\/h3>\r\n\r\n\r\n\r\n
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\r\n Pearpop Pros<\/strong><\/td>\r\n Pearpop Cons<\/strong><\/td>\r\n<\/tr>\r\n \r\n Availability to collaborate with other creators more easily<\/td>\r\n Harder to discover creators matching specific brand needs<\/td>\r\n<\/tr>\r\n \r\n Easier monetization of created content<\/td>\r\n No specific price, the available ranges can be quite wide<\/td>\r\n<\/tr>\r\n \r\n \u00a0<\/td>\r\n No guaranteed collaboration<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n Pearpop Pricing<\/h2>\r\n\r\n\r\n\r\n
Pearpop Reviews<\/h2>\r\n\r\n\r\n\r\n