![\"Viralmango's](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/ViralMango-Instagram-Highlights-1024x502.png\")
<\/figure>\n\n\n\nEvery time we create and share a story, we can add them to a relevant highlight, or create a new highlight, to easily group and save the posts. This not only gives existing and new followers access to content that’s already been posted, but allows them to easily access it by looking in the themed highlight.<\/p>\n\n\n\n
Importance of Instagram Highlights for Influencers<\/h2>\n\n\n\n
Instagram Highlights are great for everyone, but for content creators, it\u2019s double so, as they come with a number of benefits you can utilize to improve your Instagram presence. Here are those:<\/p>\n\n\n\n
- Better first impression – Your highlights are at the forefront of your Instagram account, and they do a great job at giving the visitors a glimpse into what type of content you are offering, and what are they in for.<\/li>
- Longevity – Your carefully-crafted stories can have a life longer than 24 hours. Cherry-pick the best content you\u2019ve created to keep it accessible for your present and future audience.<\/li>
- Branding – Highlights are a great way for you to tell your brand story. Be creative with your content, express yourself, tell about who you are and what are your values, and show the brands you worked with to build a personal connection with your followers and attract partners.<\/li><\/ul>\n\n\n\n
As an influencer, especially if you are just starting, you need all the engagement you can get, and Instagram Highlights are a great way to achieve it all while giving second life to your Stories.<\/p>\n\n\n\n
How to create Instagram Highlights<\/h2>\n\n\n\n
Now that you know how can you benefit from Instagram Highlights, let\u2019s move to the practical part, and take a look at how you can create and manage Highlights.<\/p>\n\n\n\n
How to add highlights on Instagram<\/h3>\n\n\n\n
First, you need to create a highlight. For this, Instagram gives you two options. Let\u2019s look at them separately.
The first option is to create a highlight from your profile. For this, head to your Instagram account from the bottom right part of the app. There, under the \u201cEdit Profile\u201d section, you\u2019ll see a \u201cNew\u201d button, as shown below. Tap it to start creating your highlight.<\/p>\n\n\n\n![\"add](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-9-541x1024.jpg\")
<\/figure>\n\n\n\nOnce you tap the button, you\u2019ll be redirected to your Instagram Stories archive, where you can select the stories you want to add to your highlight. Pick the stories you want to publish, and hit Next.<\/p>\n\n\n\n
![\"select](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-11-505x1024.jpg\")
<\/figure>\n\n\n\nNext is \u201cdesigning\u201d your highlight. In this step, you need to type in the name you\u2019ve chosen. You can also select a cover for your highlight. Instagram usually suggests a default cover, but you can edit by selecting any of the stories in your highlight, or adding a custom cover. We\u2019ll talk about this later in the article.<\/p>\n\n\n\n
![\"Edit](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-12-541x1024.jpg\")
<\/figure>\n\n\n\nOnce you\u2019ve decided on the name and the cover, hit \u201cDone\u201d. The newly-crated highlight will appear on your profile.<\/p>\n\n\n\n
Choosing a name for Instagram Highlights<\/h3>\n\n\n\n
Because your highlights will stay on top of your profile, having great Instagram Highlight names is important for showing what they are all about. They can even attract more people to watch them if you spend some time coming up with the right names. Here are a few tips to consider when thinking of your highlight names.<\/p>\n\n\n\n
- Consider the length. Instagram Highlights names are limited to 15 characters. If you want your title to be fully displayed, stick to a maximum of 10 characters.<\/li>
- Clarity is important. Your Highlight names should clearly reflect what your highlight content is about.<\/li>
- Make it attractive. Emojis and symbols can spice up your highlights and make them more attractive. They can also help you save characters while getting across the point. But don\u2019t overdo it, one or two per highlight are enough.<\/li><\/ul>\n\n\n\n
How to add Instagram Highlights covers or icons?<\/h3>\n\n\n\n
Now, let\u2019s take a look at how you can further customize your highlights by adding Instagram Highlights covers or icons.<\/p>\n\n\n\n
This can be done both during the creation of the reel and after.<\/p>\n\n\n\n
In the first case, select \u201cEdit Cover\u201d in the creation stage. You\u2019ll be then able to select a highlight cover from the stories you\u2019ve added to the highlight.<\/p>\n\n\n\n
![\"Edit](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-13-541x1024.jpg\")
<\/figure>\n\n\n\nAlternatively, you can select the image icon on the left, and select custom images or icons as covers from your gallery.<\/p>\n\n\n\n
The process is more or less the same for editing the covers of existing highlights. For that, head to your Instagram account, and tap and hold the highlight.<\/p>\n\n\n\n
A setting section will appear. From there, select Edit Highlight. In the next section, you can alter the name of the highlight, as well as edit the cover. Once you hit Edit Cover, the process will be the same as in the first case.<\/p>\n\n\n\n
![\"Edit](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-15-754x1024.jpg\")
<\/figure>\n\n\n\nOnce you\u2019ve chosen a highlight cover, make sure to save your changes.<\/p>\n\n\n\n
Organizing Instagram Highlights<\/h3>\n\n\n\n
Instagram orders the highlights based on the date of the last added content. After you\u2019ve created several highlights, you may want to reorder them, to bring forward some of the older highlights. While there is no such default function on Instagram, reordering your Story Highlights is possible with this simple 2-step hack:<\/p>\n\n\n\n
- From the same Edit section, you\u2019ve added a cover photo, select and add a story to the highlight you want to bring forward.<\/li>
- Repeat the step above, but this time you need to unselect the story you just added (if you don\u2019t want it appearing in the highlight).<\/li><\/ol>\n\n\n\n
Your highlight will be brought forward. Repeat this with all the highlights you want to reorder.<\/p>\n\n\n\n
Tips for creating effective Instagram Highlights<\/h2>\n\n\n\n
Instagram highlights can be of great help to drive traffic to your desired websites, invite the users to check this or that product, or simply improve the engagement of your page. But if they are done correctly. Here are a few simple tips and tricks that can help you.
Use visually appealing cover images
Cover images are what first catch the eye of the visitors, even before the highlight names. And the more attractive they are, the more people will tap on your highlights and check them out. Take time to think of and design thematic highlight covers for each of your highlights. You can even experiment by switching the covers from time to time to understand which of them works better before you are set on the final version.
<\/p>\n\n\n\nKeep Highlights organized and easy to navigate<\/h3>\n\n\n\n
Highlights were created not only as a way to immortalize your stories but also to organize them. Use Highlights to categorize your stories and assemble them in a single, highly-themed location where they can be accessed at all times. This will make your account easier to navigate, and your followers will know where exactly to access the content they are interested in. This will become increasingly important as the amount of content you have there grows.
<\/p>\n\n\n\nUse descriptive titles for each highlight<\/h3>\n\n\n\n
As mentioned earlier, Instagram Highlight names cannot be very long, and they are cut beyond 10 characters. So you need to use those characters wisely. Set the theme of your highlight as your starting point, and from there, come up with several options best describing it. Make them as descriptive as possible. You may even take a look at other creators in your niche to understand their approach and go from there. However, it\u2019s important that your account\u2019s visitor knows at first glance what the highlight is dedicated to.
<\/p>\n\n\n\nUse a consistent aesthetic for all Highlights<\/h2>\n\n\n\n
On social media, consistency is key, and it\u2019s true for your Instagram Story Highlights too! When thinking of names, or designing your custom highlight covers, it\u2019s important that you stick to the same style and aesthetics. This will show you as a professional who puts effort and consideration into their work and will not confuse the customer.<\/p>\n\n\n\n
For covers, you can decide on icon styles or background color palettes and stick to them. It\u2019s important that there are common elements across different highlights, to connect them to each other and you.<\/p>\n\n\n\n
Here\u2019s an example from TALA, a brand of sustainable activewear.<\/p>\n\n\n\n
![\"Taila's](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/image8-1024x569.png\")
<\/figure>\n\n\n\nFor their highlight aesthetics, they went with neutral colors, sticking to them in every highlight. They\u2019ve also maintained the style of the highlight names across every highlight, sticking to all-lowercase texts. The result is clean, understandable, simple, yet appealing highlights.<\/p>\n\n\n\n
Ideas for Instagram Highlights content<\/h2>\n\n\n\n
Instagram Highlights give influencers a lot of place for creativity. They can also serve as a source of inspiration: by knowing what highlights you have, you can enrich your content strategy with relevant stories. With that being said, if you are new to Instagram highlights, it may be hard to figure out where to start. Below are some of the more popular, engaging, and fun Instagram Highlights that you can create.
<\/p>\n\n\n\nProduct reviews and unboxings<\/h3>\n\n\n\n
![\"\"](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/Chinae-alexander-1024x530.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/Emily-canham-1024x455.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/viralmango.com\/blog\/wp-content\/uploads\/2022\/12\/Carly-rowena-1024x513.png\")
<\/figure>\n\n\n\n![](\"\/wp-content\/plugins\/vmcustom\/img\/vm_banner_type_4_default.png\"\/)
<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"