{"id":22723,"date":"2022-12-22T11:48:41","date_gmt":"2022-12-22T11:48:41","guid":{"rendered":"https:\/\/viralmango.com\/?p=22723"},"modified":"2023-10-25T09:17:50","modified_gmt":"2023-10-25T09:17:50","slug":"digital-creator-vs-influencer-vs-blogger","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/digital-creator-vs-influencer-vs-blogger\/","title":{"rendered":"Digital Creator VS Influencer VS Blogger"},"content":{"rendered":"\r\n

By now, you’ve probably heard the terms digital creator, influencer, and blogger a few times. But did you know that they are not the same?
In today’s hyper-connected world, a large part of success for a business is knowing how to put themselves in front of new audiences and increase brand awareness. However, for these efforts to be successful, it’s important for brands to know who they are working with, as you’ll need different people for different goals.
In this article, we’ll take a close look at who digital creators, influencers, and bloggers are, what are their similarities and differences, and how each of them can help your brand. Ready? Let’s dive right in.<\/p>\r\n\r\n\r\n\r\n

What is a digital creator?<\/h2>\r\n\r\n\r\n\r\n

Generally, a digital creator is someone who creates digital content – videos, photos, animations, podcasts, blog posts, – and shares it across digital platforms. And unlike regular Instagram users doing it for their friends, digital creators consider it to be their career. Digital creators are often referred to as online creators because the content they create is mainly disseminated exclusively through digital platforms. The primary focus of digital creators is to create engaging, fun, informative content, usually with a focus on a specific niche. By doing this, they build an online audience through various channels, such as social platforms, a blog, email newsletters, and others. One important aspect of digital creators is that they can then can use their community to promote their work or collaborate with various brands.<\/p>\r\n\r\n\r\n\r\n

What does digital creator mean on Instagram?<\/h2>\r\n\r\n\r\n\r\n

Over the years, Instagram has become a hub for digital creators. The creator-orientedness of the platform is one of the reasons: with the introduction of its digital creator platform, Instagram gave content creators a large variety of tools to create and edit content, target highly-interested people, make guides, share portfolios, see important analytics, and even build mini online stores.
To access all these features and more as a creator to make your work simpler and more attractive, all you need to do is make a creator account or turn your personal page into one. Luckily, it\u2019s very easy. Here\u2019s what you need to do:<\/p>\r\n\r\n\r\n\r\n

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  1. From your profile page and click the three lines in the top right corner.<\/li>\r\n\r\n\r\n\r\n
  2. Click Settings and select Account.<\/li>\r\n\r\n\r\n\r\n
  3. Scroll to the bottom and click Switch to a Professional Account, then select Creator.<\/li>\r\n\r\n\r\n\r\n
  4. If you already have a business account, just choose Switch to Creator Account.<\/li>\r\n\r\n\r\n\r\n
  5. Select the category that best describes your work.<\/li>\r\n\r\n\r\n\r\n
  6. Add or edit contact information and choose if or how you want to display it on your profile.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    You\u2019re all set! One thing to note, however, is that creator accounts cannot be private. If your personal account is public, it\u2019ll go public after switching to creator mode.<\/p>\r\n\r\n\r\n\r\n

    How to be a digital creator?<\/h2>\r\n\r\n\r\n\r\n
    \"How<\/figure>\r\n\r\n\r\n\r\n

    Being a digital creator is not limited to influencers or individuals, but spreads to brands and companies as well. If your brand is online, creating and sharing content with the aim of building an audience and growing engagement, then congratulations! You are a digital creator. And while you are at it, it\u2019s important that you do it the right way. Here are a few tips to take into consideration as your brand is entering the world of digital content.<\/p>\r\n\r\n\r\n\r\n

    Find your niche<\/h3>\r\n\r\n\r\n\r\n

    It\u2019s impossible to cater to everyone. Brands know this very well, and they identify their target audience very early on. In the digital world, finding your niche is just as important, for several reasons. First of all, it\u2019s very hard to attract a loyal and interested audience if your content is too broad and lacks focus: people will simply be confused as to what your content is about. Secondly, having a specific niche will make the process easier for you, as you\u2019ll know what type of content to concentrate on and avoid spending resources on what won\u2019t work. This way, when you are experiencing a creative block or are unsure what to post, you\u2019ll have a starting point.<\/p>\r\n\r\n\r\n\r\n

    Create and be active on social media<\/h3>\r\n\r\n\r\n\r\n

    As a digital creator, you need to be active on social media. With the abundance of content online, posts don\u2019t have a long shelf life. Therefore, to avoid being forgotten, it\u2019s important that you remain active and consistent. Ideally, you\u2019d have a fixed schedule of posts. This can be difficult in the beginning as you are starting out and still testing to see what works for you.
    However, as time goes by, you\u2019ll gain access to analytics and data. Use them to understand what type of content and what frequency works for you. If, for example, the engagement with your posts starts to decrease at around the fifth post per week no matter the post type, you can try posting four times a week and see where it leads you. What\u2019s important is that you continue creating and posting, as it\u2019s what will give you exposure.<\/p>\r\n\r\n\r\n\r\n

    Define SMART goals<\/h3>\r\n\r\n\r\n\r\n

    Another thing you need to do is identify SMART goals for your digital presence. Otherwise, you won\u2019t have a target to measure against and see whether you\u2019ve been successful or not yet.<\/p>\r\n\r\n\r\n\r\n

    SMART goals are:<\/strong><\/p>\r\n\r\n\r\n\r\n