{"id":22673,"date":"2022-12-20T12:41:11","date_gmt":"2022-12-20T12:41:11","guid":{"rendered":"https:\/\/viralmango.com\/?p=22673"},"modified":"2023-09-12T07:56:42","modified_gmt":"2023-09-12T07:56:42","slug":"how-to-become-an-influencer","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/how-to-become-an-influencer\/","title":{"rendered":"How to Become an Influencer: Tips for Social Media Success"},"content":{"rendered":"\n
Influencer marketing and social media influencers are all the rage right now, and everyone who can be an influencer wants to be an influencer.<\/p>\n\n\n\n
But what a lot of these people miss is that becoming an influencer is not an easy thing you do during your lunchtime. It takes effort, consistency, and resources, and may take months or even years of hard work. It also comes with a lot of responsibility.<\/p>\n\n\n\n
If you are one of the people dreaming of becoming an influencer and are confident that you\u2019re ready to put in the effort, you are in the right place. In this article, we\u2019ll guide you through everything you need to know about the influencer world and the steps you need to take to succeed.<\/p>\n\n\n\n
An influencer is an individual with a large social following who is regarded as an expert in a particular niche and has the power to affect the purchasing behavior of their audience.<\/p>\n\n\n\n
Influencers spend months or even years to carefully curate an audience of people sharing their interests and passions, forming meaningful relationships with them, and getting in contact with them to earn their trust. Their voice and recommendations then carry considerable weight when their followers decide whether to purchase something or not.<\/p>\n\n\n\n
Usually, influencers treat content creation on social platforms and brand deals as a career, and it\u2019s their main source of income. However, they are not strictly a marketing tool, but a social asset of sorts, as usually they value their audience and work only with brands their followers can benefit from.<\/p>\n\n\n\n
An influencer is a broad term, covering different types of creators<\/a> working in different niches with different audiences. There are between 3 and 37 million influencers according to EarthWeb<\/a>, and they all differ from each other. And to succeed as a creator, knowing these types and differences is crucial.<\/p>\n\n\n\n Not all influencers are equal, literally. One way of differentiating influencers is through their social following. This one is quite straightforward: the larger the following, the larger the exposure. At least in theory. Let\u2019s take a look.<\/p>\n\n\n\n There are influencers of all sizes out there, starting from a couple of thousand followers (nano-influencers<\/a>) and growing from there, and all of them can bring something to the table, depending on brand needs.<\/p>\n\n\n\n Another way to differentiate influencers is by the niche they work in and the type of content they craft, and here\u2019s why: it\u2019s impossible to create content about everything, so quite early on creators understand what is it they want to concentrate on. This is also usually based on personal interests and expertise. Some of the most popular influencer types on Instagram are:<\/p>\n\n\n\n The number of influencers and the overall estimated cost of influencer marketing is constantly growing, standing at around 16 billion<\/a> in 2022. This rapid growth is happening because of its effectiveness: as influencer marketing has proven to yield great results, more and more brands look for creators to collaborate with.<\/p>\n\n\n\n On the other side, more and more people want to become influencers, build an audience around their interests, and earn from it. If you are one of them, congratulations! You are in for an exciting ride. However, to succeed, you need to know the steps you need to take to become an influencer. Below, we\u2019ve summed up some of the most important things to consider.<\/p>\n\n\n\n The first and critical step that\u2019ll define all your further steps is determining what it is that you want to represent. What is your primary niche? Here are three questions you can ask yourself to understand this.<\/p>\n\n\n\n Answering these questions can give you clarity on what direction you should be looking at. Narrow down some of your interests and ideas, and then start researching that niche to better understand where you stand and what you can offer.<\/p>\n\n\n\n There are quite a few social platforms out there for influencers to use, and while some of them work seamlessly together, others don\u2019t. For example, Instagram and TikTok both support short-form video content, so the same or similar content can work on both platforms. However, YouTube is a long-form video platform, and the 1-minute Instagram videos won\u2019t do great there.<\/p>\n\n\n\n So, you want to choose the right platform. It will boil down to the niche you\u2019ve chosen, as well as your resources. You can have profiles on many platforms, but your primary focus should be only on one, especially in the beginning. Growing an audience ground up is not an easy feat, and by doing it on 2-3 platforms you risk spreading yourself too thin.<\/p>\n\n\n\n Your content is how your followers will perceive you, and it should offer something unique to make you stand out. Ideally, they should be able to understand that you posted the content without even looking at the username. You need to have a sound content strategy in place that indicates what is it exactly makes you unique, and you should stick to it consistently.<\/p>\n\n\n\n An influencer is first of all someone who has an audience that trusts them. And this won\u2019t be impossible to achieve if you don\u2019t interact with them. So, the next step towards success as an influencer is getting in touch with your followers, and being available for them. Platforms like Instagram give you all the tools to do it. You can organize polls, ask questions, respond to questions in the stories, reshare posts tagged by your followers, reply to comments, and follow them back – the opportunities are endless. All you need is readiness and a bit of time.<\/p>\n\n\n\n If all of the above sounds like a lot of work (and it is), we have good news for you – there are tools and platforms to make it all much easier! It\u2019s the Influencer marketing platforms<\/a> like ViralMango. These are platforms designed to keep influencers and brands together, help them find the right partnership, and manage their collaboration all in one place. As an influencer, once you start looking for monetization options, you\u2019ll need to do a lot of pitching to the brands. Having a platform where you can find partnerships you are eligible for and then manage your pitches and replies in one place can save you some significant time you can dedicate to creating content and interacting with your following.<\/p>\n\n\n\nBy follower count<\/h3>\n\n\n\n
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It\u2019s important to know, however, that according to research, engagement starts decreasing as the audience grows. So, if the influencer has 3 million people, not everyone will see or interact with their post.<\/li>\n\n\n\nBy content<\/h3>\n\n\n\n
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How to become an influencer<\/h2>\n\n\n\n
Find Your Niche<\/h3>\n\n\n\n
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<\/a>Choose the Right Platforms<\/h3>\n\n\n\n
<\/a>Create Unique Content<\/h3>\n\n\n\n
Engage With Your Audience<\/h3>\n\n\n\n
<\/a>Use an influencer marketing platform<\/h3>\n\n\n\n