{"id":22149,"date":"2022-11-17T12:04:18","date_gmt":"2022-11-17T12:04:18","guid":{"rendered":"https:\/\/viralmango.com\/?p=22149"},"modified":"2023-09-12T07:56:42","modified_gmt":"2023-09-12T07:56:42","slug":"reach-vs-impression","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/reach-vs-impression\/","title":{"rendered":"Reach vs. Impression: Which One Really Matters?"},"content":{"rendered":"\n
\u201cInfluencer marketing is difficult to measure.\u201d This is a common saying that we often hear from brands. However, there are specific metrics that prove this opinion to be a myth.
Nowadays, social media platforms are evolving so rapidly that it\u2019s rather easy to see the performance insights in the platforms themselves. For example, when talking about Instagram, a social media platform that, according to Backlinko, boasts 500 million daily active users globally, the current Insights dashboard provides data for all types of content: posts, stories, reels, live, and paid content. Although, this kind of advanced data can lead to confusion. This is exactly why brands define KPIs that will highlight the performance of their campaigns and content. And furthermore, marketing specialists define the metrics that can help measure these KPIs.
Reach, impressions and engagement – these are the three metrics that define social media performance. Similarly, influencer marketing specialists also adopted these metrics for their campaigns. But what do these metrics demonstrate, and which one really matters? Let\u2019s discuss them one by one below.<\/p>\n\n\n\n
First things first, let\u2019s understand what impressions are on Instagram. Impressions show the number of times your content appeared in users’ feeds, regardless of whether the user actually viewed the piece. Simply put, it does not indicate the real number of viewers, as the same piece of content can appear to a user multiple times in multiple ways. To illustrate, a reel can be shown to an account in reels feed, posts feed, and stories. This will count as 3 impressions from a single account.<\/p>\n\n\n\n
Considering account reach, it expresses the number of unique accounts that have seen your content. As opposed to impressions, this shows the actual number of viewers. For example, if a user has seen the post in the feed and stories, it still counts as 1 account reached but 2 impressions. So, to recap, while impressions show the number of views, reach shows the number of viewers.<\/p>\n\n\n\n
The third metric that is essential to consider is engagement. According to the Instagram Help Center, this is the unique number of accounts that have interacted with your piece of content in one way or another.
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Engagement is a powerful factor that involves deliberate action on your audience\u2019s part. This, in its turn, indicates that your content stimulates people to take action either on your post or on your profile.
Engagement also shows how interested your followers are in your content. In his video about \u201cHow the \u201cAlgorithm\u201d Works<\/a>,\u201d Adam Mosseri, the CEO of Instagram, mentions that how your audience interacts with your content is one of the factors that can affect Instagram’s algorithm<\/a>. Specifically, users\u2019 interaction history helps the algorithm to predict how relevant and interesting each post is to them.<\/p>\n\n\n\nWhich one has the most ROI Impact?<\/h2>\n\n\n\n