{"id":21,"date":"2020-03-15T14:44:03","date_gmt":"2020-03-15T14:44:03","guid":{"rendered":"https:\/\/viralmango.com\/?p=1"},"modified":"2020-03-15T14:44:03","modified_gmt":"2020-03-15T14:44:03","slug":"benefits-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/benefits-of-influencer-marketing\/","title":{"rendered":"10 Benefits of Influencer Marketing for Your Business"},"content":{"rendered":"\n

Influencer marketing is gaining more popularity day by day. Brands are investing more and more money in influencer marketing. Thousands of influencers are making their way to the digital space, turning into something indispensable. 

What\u2019s the buzz? 

If a decade ago I told you that influencer marketing is overtaking other marketing channels of promotions, you would probably think it\u2019s a myth. But currently the trends and numbers speak for themselves.<\/p>\n\n\n\n

The reason I have decided to write this article is that lots of people have heard about influencer marketing but they seem a little protective and careful when it comes to using this non-traditional channel. Going deeper into the benefits of influencer marketing and understanding its importance can help them rethink their perspectives. <\/p>\n\n\n\n

When talking about marketing (no matter whether it\u2019s for a service, physical product<\/a>, or software), it is important to realize that the \u2018final stop\u2019 of any type of marketing is apparently gaining revenue.
This can be done in multiple ways, such as via direct advertising, social media marketing, direct sales funnels, banners, TV advertising, etc. 
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Now the question is: With all of these tried and tested options being widely used, why should you opt for influencer marketing?<\/strong>
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In this article, I am going to showcase the apparent benefits of influencer marketing and elaborate on the reasons why you should use it. 
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So let\u2019s step into the world of influencer marketing and see what makes it stand out from other forms of product promotion 
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1. Influencer marketing is essential for brand awareness<\/strong><\/h2>\n\n\n\n

One of the main benefits of influencer marketing is brand awareness.
Influencer marketing\u2014which is sometimes also referred to as word of mouth marketing\u2014can have a huge impact on your brand awareness and recognition around the globe. And that\u2019s first of all thanks to the reputation of influencers. 

In fact, influencers do really tough work to become who they are. Thousands of followers, high engagement, trust, impact, devoted audience, and respect\u2014all these weren\u2019t gained overnight. With all these qualities influencers can indeed be the best ones to promote your brand and raise brand awareness.

But here comes a question: Aren\u2019t ads better when it comes to promoting a product? You can run them targeting anyone, any age, interest, country, etc. Of course, Facebook or Instagram ads of your brand will obviously show your product in the best light and convince your potential customers that it\u2019s exactly what they are looking for. 

However, unlike ads, influencers will make the product look more native due to authentic content, their posts appearing more as a recommendation than a promotion. In order to produce high-quality videos, you need tools for video editing and video converter<\/a> to make your videos looks organic. Enjoying the dedication and confidence of their audience, influencers possess the \u2018magic\u2019 of turning whatever they have tried and liked into the most desired must-have product for their fans. 
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Daniel Wellington watches feature one of the best examples of how brand awareness can contribute to brand building. They kept sending their watches to thousands of influencers who proudly wore them on their wrists, showcasing the beautiful pieces in the most creative and native ways. The result? After a while, the whole world spoke about the Daniel Wellington brand.  <\/p>\n\n\n\n

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2. Influencer marketing is the best way to bring relevant traffic<\/strong><\/h2>\n\n\n\n

Brands strive to attract as many leads as possible<\/a> to later transform them into sales. But what is even more important is the relevant traffic. 

Working with an influencer makes it easy to define your traffic as you choose an influencer based on the niche they operate in. For instance, if you\u2019re a fitness brand, the best way to find the right audience who\u2019d be interested in your product is to collaborate with a fitness influencer.<\/a> Why? Well, because people who follow fitness influencers are those who want to be fitter, healthier and have better bodies. This basically means that if a fitness influencer recommends your product, the chances are high that the followers of the given influencer will get interested and convert. <\/p>\n\n\n\n

3. Influencer marketing is all about<\/strong> reach<\/strong>
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Influencer marketing stands out for its effectiveness in raising brand awareness. Unlike ads, which you have to run one by one to reach thousands of people, influencers can make your brand visible to thousands all at once. Of course, this doesn\u2019t always result in sales, but it definitely contributes to the familiarity with your product: Next time the followers see an ad with your product they will remember that this was the product their favorite influencer used in their recent posts\/stories.
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In terms of reach, you should consider 2 options: You can either reach a large number of people, who are likely to convert but some time after certain interactions such as retargeting ads, newsletters, and PR mentions, or you can go for fast conversions by reaching fewer people with the help of smaller influencers, who usually have more engaged audiences, stronger bond, and therefore greater influence. <\/p>\n\n\n\n

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4. Influencers are best at creating authentic content for your brand<\/strong>
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Commercial videos\/photos are good, but it\u2019s hard to make them look organic. Here comes the need for influencers, who are really great at creating unique content for your brand. If you\u2019re smart enough not to limit your influencer\u2019s creativity, you\u2019ll receive really cool videos featuring your product which will look both organic and more like a review\/recommendation than a promotion.

Let\u2019s consider the example of a successful influencer marketing with a pet influencer and adorable pup named Sterling Newton (@lifeofsterlingnewton<\/a>). This cutie once had less than 100k followers, but the viral review post <\/a>for a pet toy called Wicked Ball brought it half a million views and 898 comments, which is really crazy! <\/p>\n\n\n\n



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\"Sterling<\/figure>\n\n\n\n

Among the most important factors that helped Newton gain popularity was the authentic content his mom Diane created keeping the unique style of the previous posts in which Sterling attracted his followers by his cute play and \u2018language\u2019. 
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5. Influencer marketing boosts your SEO<\/strong><\/h2>\n\n\n\n

Next of the main benefits of influencer marketing is that it can boost your SEO like crazy. The most important impact of influencer marketing on SEO is reached through social signals. The latter includes a webpage\u2019s overall social media visibility, such as likes, shares, votes, or other activity that a search engine considers as part of its ranking algorithms. In other words, social signals help your website appear on the first pages of Google search.

In some cases, social media influencers can have a website-based blog, where they can also share information about your product, including a backlink to your website. A quality and relevant backlink can indeed have a huge impact on your organic ranking.  For your information, ViralMango is open for guest posts<\/a> as well.

The infographic below published by MOZ<\/a> shows the impact actions taken outside your website can have on your rankings in search engines. 
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6. Influencer marketing ensures high ROI<\/strong><\/h2>\n\n\n\n

Finally, we are there. Return on investment, i.e. the ratio between net profit and cost of investment, is the most painful point when it comes to marketing campaigns, especially considering the doubts and risks surrounding the marketing world. However, as compared to other channels, influencer marketing is known for ensuring high ROI. In fact, studies show that influencer marketing can take your ROI up to 11. That is, you spend only $10 on influencer marketing and get $110 in return!

However, calculating ROI in influencer marketing is sometimes not that easy. To make things simple you can use the following strategies: <\/p>\n\n\n\n