{"id":1763,"date":"2020-05-24T20:38:27","date_gmt":"2020-05-24T20:38:27","guid":{"rendered":"https:\/\/viralmango.com\/?p=1763"},"modified":"2023-12-15T13:17:05","modified_gmt":"2023-12-15T13:17:05","slug":"social-media-collaboration-influencer-partnerships","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/social-media-collaboration-influencer-partnerships\/","title":{"rendered":"7 Social Media Collaboration Ideas: Influencer Partnerships"},"content":{"rendered":"
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Partnering with influencers is a great way to raise brand awareness and drive sales for your product. It helps you to run effective marketing campaigns on social media platforms<\/a>, increase brand exposure<\/a> and get good results. This is why, in the past few years, more and more brands are harnessing the power of influencer marketing to promote their brands.<\/p>\n<\/p>\n

Here are 7 social media collaboration ideas<\/a> that can help you organize your campaign and build long-term partnerships with influencers.<\/p>\n<\/p>\n

Paid Posts<\/h2>\n<\/p>\n

The first thing that comes to my mind when thinking about influencer marketing is paid influencer partnership. Taking into account that influencers have a great impact on the decision-making process of their followers, paid influencer partnership can be a fast and effective way to drive more sales and increase brand awareness.<\/p>\n<\/p>\n

But before jumping into Paid Posts\u2019 Partnerships with influencers, there are a couple of things you need to know:<\/p>\n<\/p>\n

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    1. Have a PayPal account: most of the influencers use PayPal to safely transfer or receive payments.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/p>\n
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        1. Opt for the RIGHT influencer, and an effective partnering strategy. In order not to throw your money down the drain, make sure you pick influencers carefully. Consider their audience quality, the correspondence of the audience with the products they promote, and their engagement rates. You can calculate the influencer’s engagement rate here.<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/p>\n
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            1. Note that one-off influencer partnerships prove to be less effective than long-term partnerships.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/p>\n

              Additionally, if you offer influencers more than they demand you can get better discounts and conditions. For example, if an influencer wants $100 for a feed post with a call to action link, offer them to give you discounts for buying additional stories. <\/p>\n<\/p>\n

              People are also keener to purchase a product when they see it a couple of times via retargeting options. If you are looking to drive sales<\/a> through influencer marketing, then one-off influencer partnerships have less chance of providing you with your desired results (ROIs of 3x or above).<\/p>\n<\/p>\n

              \"paid<\/figure>\n<\/p>\n

              Since the influencer will make one post, only a small percentage of his or her audience will become aware of your product. So, the possibility is low that the audience who sees your product only once, will convert. I am not totally excluding the possibility that one post can generate enough sales to provide 3x ROI, but as a rule of thumb, most cases show the opposite.<\/p>\n<\/p>\n

              First and foremost, you need to learn some tricks on getting discounts and incentivizing an influencer to agree on going that extra mile with you. An affiliate percentage on top of the upfront payment is a great way to motivate influencers to get into long-term influencer partnerships with you.<\/p>\n<\/p>\n

              In return you can expect the following:  <\/p>\n<\/p>\n