{"id":17427,"date":"2022-08-04T15:27:14","date_gmt":"2022-08-04T15:27:14","guid":{"rendered":"https:\/\/viralmango.com\/?p=17427"},"modified":"2024-03-13T12:36:58","modified_gmt":"2024-03-13T12:36:58","slug":"types-of-influencers","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/types-of-influencers\/","title":{"rendered":"Types of Influencers You Need to Know in 2024 [Updated]"},"content":{"rendered":"\r\n
If you are connected to the digital world, you might have heard about the term “Influencer.” So, who are influencers actually?<\/p>\r\n\r\n\r\n\r\n
Influencers are individuals in an industry or niche who have the art to sway the audience. They have insight and knowledge about a specific subject. Based on this knowledge, they can change the purchasing intent of others.<\/p>\r\n\r\n\r\n\r\n
An influencer has a good following in a specific niche with which they actively engage people. Influencers are not just efficient marketing tools but assets of social relationships with which brands can collaborate to achieve their marketing objectives. However, what separates an ideal influencer from an average one is their creation of content. Great influencers can provide innovative images, videos, and captions that attract the attention of the audience to the brand.<\/p>\r\n\r\n\r\n\r\n
Influencer marketing has become immensely successful. When brands start working with the right types of influencers, their businesses start growing. And that’s the first step, choosing the right influencer. There are 10 influencer tiers based on the number of followers!<\/p>\r\n\r\n\r\n\r\n Pico-influencers are the creators who are just starting their journey and have up to 1000 followers on their social media accounts. These influencers, although they have a small audience, tend to have extremely high levels of engagement, because their followers are more often than not genuinely interested in the opinions and experiences of the creator and trust them.<\/p>\r\n\r\n\r\n\r\n Nano influencers<\/a> are creators who have around 1k-10k followers on their social media platforms. Similar to pico-influencers, nano-influencers reach engagement rates as high as 9% due to the friendly atmosphere and the authentic relationship they\u2019ve developed with their following. Due to this authenticity, nano-influencers are trusted by their followers, who appreciate their comments and recommendations.<\/p>\r\n\r\n\r\n\r\n These types of influencers are perfect for new brands and businesses, as they are highly effective but also cost-effective, as they are usually still building their portfolio, and can be somewhat flexible in terms of pricing.<\/p>\r\n\r\n\r\n\r\n They are vocal about their brand and the products they like, so their audience appreciates their commentary and recommendation. Nano Influencers have a close relationship with their audience and take all the time to engage with them to enhance their bonding.<\/p>\r\n\r\n\r\n\r\n Next up are micro-influencer<\/a>, creators with followers ranging between 10K-50K. Despite this relatively large following, micro-influencer still seem authentic and reliable to their followers, and much like pico- and nano-influencers, have high engagement rates and are trusted by their audience.<\/p>\r\n\r\n\r\n\r\n Because of this authenticity, brands significantly benefit from cooperation with these influencer types, as they get to enjoy both large reach and high engagement, and are easily able to connect based on sponsorship with these influencers. Additionally, micro-influencers are usually niche-specific and can be a great choice especially when you are looking to create more focused leads.<\/p>\r\n\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n
Pico-Influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n
Nano-influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n
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Micro-influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n
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Macro-influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n
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