{"id":17427,"date":"2022-08-04T15:27:14","date_gmt":"2022-08-04T15:27:14","guid":{"rendered":"https:\/\/viralmango.com\/?p=17427"},"modified":"2024-03-13T12:36:58","modified_gmt":"2024-03-13T12:36:58","slug":"types-of-influencers","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/types-of-influencers\/","title":{"rendered":"Types of Influencers You Need to Know in 2024 [Updated]"},"content":{"rendered":"\r\n

If you are connected to the digital world, you might have heard about the term “Influencer.” So, who are influencers actually?<\/p>\r\n\r\n\r\n\r\n

Influencers are individuals in an industry or niche who have the art to sway the audience. They have insight and knowledge about a specific subject. Based on this knowledge, they can change the purchasing intent of others.<\/p>\r\n\r\n\r\n\r\n

An influencer has a good following in a specific niche with which they actively engage people. Influencers are not just efficient marketing tools but assets of social relationships with which brands can collaborate to achieve their marketing objectives. However, what separates an ideal influencer from an average one is their creation of content. Great influencers can provide innovative images, videos, and captions that attract the attention of the audience to the brand.<\/p>\r\n\r\n\r\n\r\n

Types of influencers by the number of followers<\/h2>\r\n\r\n\r\n\r\n

Influencer marketing has become immensely successful. When brands start working with the right types of influencers, their businesses start growing. And that’s the first step, choosing the right influencer. There are 10 influencer tiers based on the number of followers!<\/p>\r\n\r\n\r\n\r\n

\"Types<\/figure>\r\n\r\n\r\n\r\n

Pico-Influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n

Pico-influencers are the creators who are just starting their journey and have up to 1000 followers on their social media accounts. These influencers, although they have a small audience, tend to have extremely high levels of engagement, because their followers are more often than not genuinely interested in the opinions and experiences of the creator and trust them.<\/p>\r\n\r\n\r\n\r\n

Nano-influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n

Nano influencers<\/a> are creators who have around 1k-10k followers on their social media platforms. Similar to pico-influencers, nano-influencers reach engagement rates as high as 9% due to the friendly atmosphere and the authentic relationship they\u2019ve developed with their following. Due to this authenticity, nano-influencers are trusted by their followers, who appreciate their comments and recommendations.<\/p>\r\n\r\n\r\n\r\n

These types of influencers are perfect for new brands and businesses, as they are highly effective but also cost-effective, as they are usually still building their portfolio, and can be somewhat flexible in terms of pricing.<\/p>\r\n\r\n\r\n\r\n

\"nano-influencer\"<\/figure>\r\n\r\n\r\n\r\n

They are vocal about their brand and the products they like, so their audience appreciates their commentary and recommendation. Nano Influencers have a close relationship with their audience and take all the time to engage with them to enhance their bonding.<\/p>\r\n\r\n\r\n\r\n

Micro-influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n
\"micro-influencer\"<\/figure>\r\n\r\n\r\n\r\n

Next up are micro-influencer<\/a>, creators with followers ranging between 10K-50K. Despite this relatively large following, micro-influencer still seem authentic and reliable to their followers, and much like pico- and nano-influencers, have high engagement rates and are trusted by their audience.<\/p>\r\n\r\n\r\n\r\n

Because of this authenticity, brands significantly benefit from cooperation with these influencer types, as they get to enjoy both large reach and high engagement, and are easily able to connect based on sponsorship with these influencers. Additionally, micro-influencers are usually niche-specific and can be a great choice especially when you are looking to create more focused leads.<\/p>\r\n\r\n\r\n\r\n

Macro-influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n
\"mid-tier<\/figure>\r\n\r\n\r\n\r\n

Macro-influencers<\/a> don\u2019t yet hold a celebrity status but are already considered powerful and respected content creators. With a following ranging between 50k-500k, these influencers have a significantly wider reach than their smaller counterparts. The engagement rates, in this case, are lower, but it\u2019s connected to the larger number of people who see the content. The content type macro influencers create is significantly more polished, and looks more professional, as the creators have at this point been in the industry for longer. However, the content is not out of touch: it\u2019s authentic and lends familiarity.<\/p>\r\n\r\n\r\n\r\n

Milli-influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n
\"macro-influencers\"<\/figure>\r\n\r\n\r\n\r\n

Milli-influencers<\/a> are a new category of creators, who have a following ranging between 500k and 1M. Milli-influencers have a lower engagement rate compared to smaller-size creators, however, this is compensated by their vast following, due to the size of which this type of influencers can offer brands vast visibility.<\/p>\r\n\r\n\r\n\r\n

From the marketing perspective, milli-influencers are the right choice if you are looking to increase brand awareness and put your brand out there for people to see. Pricing-wise, they will be pricier than smaller creators, and not as flexible.<\/p>\r\n\r\n\r\n\r\n

Mega-influencers\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n
\"mega-influencer\"<\/figure>\r\n\r\n\r\n\r\n

Mega influencers<\/a>, who have a following between 1M and 10M, have been in the influencer game for probably years, and have already achieved celebrity status. This type of creator can offer the brands a huge exposure, and work wonders when it comes to brand awareness. In terms of engagement rate, it\u2019s significantly lower. However, due to the size of the following, a lower engagement rate can still mean more people.<\/p>\r\n\r\n\r\n\r\n

Cooperating with mega-influencers can help brands with their promotional efforts greatly. However, mega-influencers are not startup-friendly due to the higher fees they can ask for their services.<\/p>\r\n\r\n\r\n\r\n

Giga-Influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n

Next are giga-influencers, content creators who have a whooping following of 10M to 50M. These are professional creators, often celebrities, with professional and hyper-polished content. While the size of their audience allows giga-influencers to reach a significant number of people even if their engagement rates are low, they don\u2019t have the authenticity of nano- or micro-influencers anymore, and their recommendations may be viewed with some skepticism.<\/p>\r\n\r\n\r\n\r\n

One important distinction is that giga-influencers are often creators who gained their popularity outside of Instagram or other social platforms (e.g. musicians, actors, athletes), and are not always niche-specific.<\/p>\r\n\r\n\r\n\r\n

Tera-Influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n

Tera-influencer is a term that came to be as a result of the emergence of individuals with extremely high following on social platforms. In this case, it\u2019s influencers who have between 50M and 500M followers. Similar to giga-influencers, tera-influencers are more likely to be celebrities in their respective fields, rather than users who\u2019ve made their name on social media. These are the people who work with only a few select brands and are generally non-niche-specific. Due to their size and celebrity status, they can help to significantly increase brand awareness and sales. However, they charge high fees and are less flexible in terms of content and pricing.<\/p>\r\n\r\n\r\n\r\n

Peta-influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n

Peta-influencers are individuals with 500M to 1B followers, a recent term that appeared only recently, with the boom of social media usage. As of now, there are very few peta-influencers, and those are mainly celebrities. However, as social media grows to become an inseparable part of life for more and more people, significantly more creators will be reaching the benchmark needed to be considered peta-influencers.<\/p>\r\n\r\n\r\n\r\n

When working with brands, peta-influencers are likely to have representatives and marketing managers, who will charge astronomical amounts, and be very selective about the companies they represent. However, they can also bring unprecedented reach and sales to the companies they represent, often becoming the official face of these brands.<\/p>\r\n\r\n\r\n\r\n

Exa-Influencers<\/strong><\/h4>\r\n\r\n\r\n\r\n

Lastly, we have exa-influencers, people with 1B-5B following. Now, exa-influencer can be considered a term for the future, as there are currently no creators who meet the follower threshold. However, as mentioned earlier, social media usage is growing, and with celebrities like Cristiano Ronaldo boasting 570 million followers on Instagram and growing by the day, we are soon very likely to witness the emergence of exa-influencers.<\/p>\r\n\r\n\r\n\r\n

Similar to Peta-influencers, exa-influencers will likely be reserved by well-established brands with gigantic marketing budgets and will have a team of representatives handling their promotional efforts. And much like Peta-influencers, exa-influencers will put brands before the eyes of an unprecedented number of people, giving them somewhat of a luxury status.<\/p>\r\n\r\n\r\n\r\n