{"id":15616,"date":"2022-06-13T11:08:01","date_gmt":"2022-06-13T11:08:01","guid":{"rendered":"https:\/\/viralmango.com\/?p=15616"},"modified":"2022-06-13T11:08:01","modified_gmt":"2022-06-13T11:08:01","slug":"moosend-review","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/moosend-review\/","title":{"rendered":"Moosend Review 2022 | Pricing, Features, Competitors, Pros & Cons"},"content":{"rendered":"\n

Email marketing tools are like fashion brands \u2013 too many to choose from. Most of these tools share the exact same features, often leaving marketers wondering which one to settle on. This time we decided to review Moosend<\/a> \u2013 another great example of email marketing software available in the market.\u00a0<\/p>\n\n\n

As we already said, there are a plethora of tools offering essentially the same service. So we wanted to write this Moosend review in a way that would cover every single detail. All so you can make a conscious decision on whether or not this is the tool for your business.\u00a0<\/p>\n\n\n

So, Moosend. It goes without saying that email marketing is probably the single best way to nurture your leads and turn them into loyal customers. Whether you are just launching your company, running a successful e-commerce business, or building a community, you gotta stay in touch with your leads.\u00a0<\/p>\n\n\n

But while a lot of email marketing tools will let you send bulk emails, the technical features of these tools are more important here. For example, does your email marketing solution have all the necessary functions? Or would you need to use integrations to connect them? How advanced are the segmentation and marketing automation features? And finally, bulk email sending is usually charged based on your list, so is this tool going to cost you a fortune?<\/p>\n\n\n

These are some of the questions we\u2019ll be covering in this Moosend review. We will also run a thorough comparison with its well-known alternatives to stay objective.\u00a0<\/p>\n\n\n

By the end of this article, you\u2019ll know everything there is to know about Moosend, how to use it, and ultimately decide if it\u2019s worth your time.<\/p>\n\n\n

What is Moosend?<\/strong><\/h2>\n\n\n

Moosend is an easy-to-use platform to set up and run your email marketing. In May 2021, Sitecore, a leading customer experience management company, acquired Moosend<\/a>, unlocking a whole new potential for the tool\u2019s growth.\u00a0<\/p>\n\n\n

\"moosend<\/figure>\n\n\n

Compared to many email marketing tools available in the market, Moosend is on the more affordable side. However, that does not take away from the functionality because it\u2019s jam-packed with advanced features usually found in higher-tier plans of similar tools.\u00a0<\/p>\n\n\n

Among many of Moosend\u2019s features, what stands out is that marketing automation is available in the free trial. If you\u2019ve ever used tools like HubSpot, you know the advantages of a complex marketing automation solution. Moosend offers that along with advanced reporting, e-commerce tailored solutions, and more in all pricing plans. Let\u2019s take a better look at all Moosend features.<\/p>\n\n\n

What is Moosend used for?<\/strong><\/h2>\n\n\n

Like all email marketing tools, Moosend is used to nurture your leads and convert them into paying, loyal customers. You can use it to onboard new clients, lead scoring, abandoned cart management, and more.\u00a0<\/p>\n\n\n

Moosend features: Crafting your emails<\/strong><\/h4>\n\n\n

Moosend offers an easy-to-use drag & drop editor to create branded newsletters that look good. Choose from various blocks and styles to customize your emails and make them more appealing. You can also A\/B test your subject lines to ensure you get the highest open rate.\u00a0<\/p>\n\n\n

Speaking of subject lines, Moosend has a very handy-dandy feature called Refine. It helps you generate the best possible version of subject lines. You simply write down what you had in mind, and Moosend predicts your open rate and makes suggestions to help improve it. According to the Smart Insights<\/a> report, the average open rate across all industries is 29.55%, so it doesn\u2019t hurt to increase yours.<\/p>\n\n\n

\"Moosend<\/figure>\n\n\n

Don\u2019t have a designer? Choose from Moosend\u2019s extensive library of templates to ease the job. Email marketing doesn\u2019t have to be super complicated. Pre-made templates are literal life-savers. Moosend also offers a stock image library for a faster creation process. The number of templates available on Moosend is not as big as some other tools provide, but let\u2019s face it, most of the time we simply need a layout for guidance.<\/p>\n\n\n

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Depending on your subscriber\u2019s profile and segment, you can add dynamic blocks that are visible or hidden from a specific lead. And when it comes to segmentation, Moosend lets you create various combinations of conditions to divide your leads into very specific targets.<\/p>\n\n\n

\"moosend<\/figure>\n\n\n

Moosend features: Personalization<\/strong><\/h4>\n\n\n

Moosend gives you a better approach to personalization because simply mentioning a lead\u2019s first name is not enough. With Moosend, you can detect and recover abandoned cart leads with discount codes, product recommendations, reminders, and more.\u00a0<\/p>\n\n\n

The coolest part, though? If you\u2019re an e-commerce business, Moosend offers weather-based product recommendations. Rain or shine, as they say, your emails will convert. Moosend leverages real-time weather data to send upsell or cross-selling emails to your leads depending on the weather in their region.\u00a0<\/p>\n\n\n

\"moosend<\/figure>\n\n\n

Similar to Amazon, Moosend also offers cross-selling and timely reminders. Like when a customer purchases a laptop, you can automatically send an email recommending them a laptop case to go with their recent purchase. Or if a customer bought a moisturizer, you can remind them to restock in 3 months.\u00a0<\/p>\n\n\n

And last but not least, birthday emails. Wish your leads a happy birthday automatically, make them feel special. Easy peasy.<\/p>\n\n\n

Moosend features: Landing pages and forms<\/strong><\/h4>\n\n\n

As a marketing specialist, you know how much time and effort is put into crafting a landing page that converts. With bigger teams, you can manage every aspect without a hassle. But if you\u2019re constantly running advertising campaigns and need tons of landing pages, it doesn\u2019t hurt to use one platform for all of it.\u00a0<\/p>\n\n\n

Moosend lets you create landing pages and integrated forms for a smoother lead generation. We find it easier to use one tool that offers multiple necessary solutions instead of allocating limited resources to each separate direction.\u00a0<\/p>\n\n\n

The drag and drop page editor is very functional and easy to use, and most importantly, it will save you time and money. As expected, you have a library of ready-made templates to choose from if you\u2019re short on time or, pardon us, creativity.\u00a0<\/p>\n\n\n

Moosend also takes care of responsive design and optimization. This means your landing pages will look good on any device and load fast, reducing bounce rates and increasing conversions.<\/p>\n\n\n

Is Moosend easy to use?<\/strong><\/h2>\n\n\n

With all the features we\u2019ve highlighted and tons more we didn\u2019t, a question might pop into your head \u201cIs Moosend easy to use?\u201d Generally, very much so. Of course, some alternatives, such as MailerLite, have set a new standard for easy navigation. But Moosend recently rolled out an interface update that brought them closer to a better user experience.\u00a0<\/p>\n\n\n

Based on our own test run and hundreds of customer reviews, Moosend is fairly straightforward. Apart from everyday use, the Moosend setup process with your business is also a simple one. You can easily integrate it with your Shopify, Woocommerce, your existing CRM, and more.\u00a0<\/p>\n\n\n

Is Moosend legit?<\/strong><\/h2>\n\n\n

An inseparable part of this Moosend review, like any other tool, is whether or not it\u2019s trustworthy. Moosend boasts about holding the highest security standard in the industry. The ISO-27001 certification ensures that the users\u2019 personal data, transactions, and payment information is secure.<\/p>\n\n\n

Is Moosend free?<\/strong><\/h2>\n\n\n

Perhaps the most frequently asked question on most marketing tools is the pricing model. This brings us to a very important part of this Moosend review \u2013 Moosend pricing. Which, for lack of a better word, is the easiest one out there. Now let\u2019s take a deeper look.<\/p>\n\n\n

Moosend Pricing<\/strong><\/h2>\n\n\n

As we already mentioned, Moosend pricing options are extremely simple. You get a 30-day free trial, a Pro plan that starts at $9\/mo for 500 subscribers, and an enterprise solution that is available upon request, as expected.<\/p>\n\n\n

Compared to its most popular alternatives, you\u2019ll be saving a lot of money while still getting the features you need. But enough chit-chat, let\u2019s dive into the plans in more detail.<\/p>\n\n\n

Moosend Pricing: Free trial, 30 days, no credit card required<\/strong><\/h3>\n\n\n

The best thing about Moosend\u2019s free trial is that all features are available to you for 30 days, free of restrictions. Unlike many freemium models, you get 30 days to experiment with Moosend to your heart\u2019s content before you can make a decision to commit financially.\u00a0<\/p>\n\n\n

The free plan does not require attaching a credit card, so you won\u2019t be charged out of the blue. You also get to send unlimited emails \u2013 not that you would overuse this feature since you\u2019re merely trying out Moosend for 30 days, but it\u2019s nice to not have heavy limitations. As expected, you get to try out the automated workflows – set up triggers and conditions, let it do the work for you, and then track the results.<\/p>\n\n\n

You do have one restriction, though \u2013 the number of landing pages and forms you can create and set up. During the free trial, you are limited to 1 landing page and 1 form, which is enough to try out a tool and see if you like it.\u00a0<\/p>\n\n\n

Moosend Pricing: Pro (starting at $9\/mo for 500 subscribers or $7\/mo annually)<\/strong><\/h3>\n\n\n

Generally, email marketing tools base their pricing on one of these factors \u2013 either the number of subscribers you have or the number of emails you\u2019ll be sending throughout a month. Moosend charges based on subscriber count.\u00a0<\/p>\n\n\n

In the pro version, which is essentially the only option available if you\u2019re not interested in their enterprise solution, you get the following features:<\/p>\n\n\n