{"id":1343,"date":"2020-03-03T13:28:31","date_gmt":"2020-03-03T13:28:31","guid":{"rendered":"https:\/\/viralmango.com\/?p=1343"},"modified":"2020-03-03T13:28:31","modified_gmt":"2020-03-03T13:28:31","slug":"how-to-find-instagram-influencers-in-no-time","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/how-to-find-instagram-influencers-in-no-time\/","title":{"rendered":"How to Find Instagram Influencers for Your Brand"},"content":{"rendered":"\n
Want to run an influencer marketing campaign but don\u2019t know where and how to start looking for the right Instagram influencers? And, how to find them without breaking the bank?<\/p>\n\n\n\n
Well, if you are an active social media user, you may already have a good idea who the best influencers for your product are and it won\u2019t take you long to find them. But what if you are a newbie and don\u2019t have a big budget? Then you\u2019re in the right place.<\/p>\n\n\n\n
Here\u2019s a step-by-step guide on how to find Instagram influencers easily with a small budget. It includes 2 options: finding Instagram influencers using online tools, or doing it manually.<\/p>\n\n\n\n
To find Instagram influencers manually, use the basic process described below. It includes researching and finding influencers in your niche who will match all your requirements.<\/p>\n\n\n\n
Start with finding the right keywords. It is of utmost importance as it can determine the success of your whole campaign. This basically means that the more time you spend on coming up with relevant keywords, the easier it will be for you to find the right influencers. As the saying goes, preparation is the key to success. In our case, keyword generation is the stage that prepares you for research.<\/p>\n\n\n\n
The question is: How are you going to generate those keywords?<\/p>\n\n\n\n
You can do this either manually, by writing down all the relevant keywords that come to your mind and describe your product, or you can use online keyword generation tools such as Related words<\/a>, Keywordtool<\/a>, Connectio<\/a>, or Keywords Everywhere<\/a> to help you do the job. With these tools, you can type the right keyword, for instance, \u201cdog\u201d if you are going to promote a Pet product, and they will suggest related keywords, hashtags, or Instagram accounts. Once your keyword list is ready, you can start your research, which is the second important stage in the process of finding Instagram influencers manually. You can do manual research directly on Instagram and Google.<\/p>\n\n\n\n Whenever you start your search, use specific phrases like \u201cTop Fitness Influencers on Instagram<\/a>\u201d or \u201cTop Lifestyle influencers you should follow<\/a>\u201d. Google is smart enough to understand that you are looking for some listings and will suggest them to you. While doing manual research on Instagram, you can use your keyword list to search for relevant hashtags. Once you get the results, take a look at the posts that appear in the \u201cTop Posts\u201d of the hashtag. Those are the posts with the highest engagement rate, which means the users who shared them are influencers with huge networks.<\/p>\n\n\n\n Before checking the profiles of different influencers, make a checklist of your requirements. It can include the number of their followers, the engagement rate, their location, gender, race, and many other characteristics you\u2019re interested in.<\/p>\n\n\n\n When you find the perfect influencer profile, find their email address mentioned in their profile, a link to their own website, or any other additional contact information.<\/p>\n\n\n\n During your research, you\u2019ll come across verified pages. Note that the verification tick on an account indicates that the page belongs to a popular person. To find Instagram influencers in your desired location, you can use the built-in Location search. There are 2 ways to use this feature. First, you can search for your desired location, go to the \u201cPlaces\u201d tab, and view the results. Second, if you want to view more posts from the same location of a certain post, click on the location field. You\u2019ll see all the top and recent posts tagged with that location.<\/p>\n\n\n\n When you find a relevant page, expand your research by exploring similar pages. To do this, click on the arrow near the \u201cFollow\u201d button, and voila!<\/p>\n\n\n\n The Instagram algorithm will suggest other similar profiles based on the niche of your preferred influencer, their follower base, the content they share, audience interest similarities, etc.<\/p>\n\n\n\n The number of tools and platforms that help brands with influencer discovery has dramatically increased in recent years. This means you have plenty of options to get started with your first influencer marketing campaign. With these tools, you can not only discover influencers for your campaign but also analyze their performance to choose the right ones.<\/p>\n\n\n\n
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Research<\/h2>\n\n\n\n
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How to find Instagram influencers with online tools<\/h2>\n\n\n\n