{"id":12751,"date":"2022-02-23T12:57:24","date_gmt":"2022-02-23T12:57:24","guid":{"rendered":"https:\/\/viralmango.com\/?p=12751"},"modified":"2024-02-03T12:56:53","modified_gmt":"2024-02-03T12:56:53","slug":"favikon-review","status":"publish","type":"post","link":"https:\/\/viralmango.com\/blog\/favikon-review\/","title":{"rendered":"Favikon Review 2022 | Features, Pricing, Pros & Cons, Alternatives"},"content":{"rendered":"\r\n

There are an infinite number of options for influencers, but finding the right ones can be tough.<\/p>\r\n\r\n\r\n\r\n

They need to have a large following and good content quality in order to increase your visibility on their pages.<\/p>\r\n\r\n\r\n\r\n

To evaluate and choose the influencers that match your criteria and situation, you should visit their pages one by one, look at their posts, assess their reach and engagement level, etc.\u00a0<\/p>\r\n\r\n\r\n\r\n

Although this kind of strategy might work in some cases, it obviously takes a lot of time and effort. Using free or low cost influencer discovery tools is another option but most of them don\u2019t ensure quality.\u00a0<\/p>\r\n\r\n\r\n\r\n

In this article, we will discuss Favikon, a tool that helps you get the most out of your influencer marketing campaign. This Favikon review will explain in detail what is Favikon, its pricing, the Favikon pros and cons as well as its alternatives.\u00a0<\/p>\r\n\r\n\r\n\r\n

What is Favikon?<\/h2>\r\n\r\n\r\n\r\n

Before we move further in our Favikon review, let\u2019s first try to understand one question. How much do you care about the quality of your influencers? A lot, right? Their quality will determine your campaign\u2019s success. It\u2019s exactly here where the tool called Favikon can come to your help.\u00a0<\/p>\r\n\r\n\r\n\r\n

But what is Favikon? It\u2019s first of all an influencer discovery and auditing tool. With Favikon you will be able to search for the perfect influencer for your brand from the database of 8 million influencers from 168 countries, 54,000 cities and 95 languages. Also, you can use over 20 filters to find the influencers matching your specific needs. Simply input your own criteria (language, country, city, number of followers, etc.) and it will bring you the best quality matches. This thorough auditing function brings transparency to the influencer quality and helps users make informed decisions. This means you\u2019ll never stumble into a fake or low quality influencer.<\/p>\r\n\r\n\r\n\r\n

And the best part?\u00a0<\/p>\r\n\r\n\r\n\r\n

The tool features the quickest search filter on the market\u2014It takes only seconds for it to discover and analyze the relevant profiles!\u00a0<\/p>\r\n\r\n\r\n\r\n

How it works?<\/h2>\r\n\r\n\r\n\r\n

Now that we\u2019ve got a basic idea on what this tool is, let’s move forward in our Favikon review\u00a0 and see how it can improve your influencer marketing experience.\u00a0<\/p>\r\n\r\n\r\n\r\n

This tool is actually a single window platform for your influencer marketing activities\u2014from discovering influencers to tracking the campaign and evaluating their activity.\u00a0<\/p>\r\n\r\n\r\n\r\n

Here\u2019s what the tool offers:\u00a0<\/p>\r\n\r\n\r\n\r\n

Discover Influencers<\/h3>\r\n\r\n\r\n\r\n

Finding influencers is the first step for your influencer marketing strategy. Favikon makes this process of discovery super easy. To find the best match for your brand you simply need to filter down the results. Here\u2019s how the tool interface looks:<\/p>\r\n\r\n\r\n\r\n

\"Favikon<\/figure>\r\n\r\n\r\n\r\n

To get good results you should at least mention the influencer area<\/strong> with a hashtag or keyword (#lifestyle, #Moms, etc.), the location<\/strong> (region, country, city) or the community size<\/strong> (from nano to mega influencers). For more exact results, you can use all the other filters as well.\u00a0<\/p>\r\n\r\n\r\n\r\n

The tool filters out the results out of its 8 million database in seconds. Voila! So the next step is to choose the right influencers out of this list. But how can you be sure of their quality?<\/p>\r\n\r\n\r\n\r\n

Favikon Score and Influencer Audit<\/h3>\r\n\r\n\r\n\r\n

Obviously, a large number of findings doesn\u2019t always mean high quality. There are cases when you may end up with low quality, not active or fake accounts.\u00a0<\/p>\r\n\r\n\r\n\r\n

And it\u2019s here that we come to the most important part of our Favikon review: the tool comes up with something no other tool on the market has. It\u2019s the Favikon score<\/strong>. Now you may be asking \u201cWhat is a Favikon score?\u201d On their website they define it as \u2018the overall quality score of the influencer profile.\u201d It\u2019s calculated based on more than 50 metrics, including the engagement rate and the account activity. The maximum score is 5, the minimum quality standard being 2.5\/5 (\u201cFavikon Minimum Score\u201d<\/strong>). Everything below that score is in the risk zone.\u00a0<\/p>\r\n\r\n\r\n\r\n

For instance, below is the Favikon score of one of the influencers I found. The tool gives it a low Favikon score (1.3\/5), warning you about the risks associated with collaborating with the given influencer.\u00a0<\/p>\r\n\r\n\r\n\r\n

\"Favikon<\/figure>\r\n\r\n\r\n\r\n

The score is followed and justified by a very handy AI-made summary pointing out all the problems related to the influencer.\u00a0<\/p>\r\n\r\n\r\n\r\n

\"Favikon<\/figure>\r\n\r\n\r\n\r\n

The score details which follow the summary give in-depth insights on the strengths and weaknesses of the influencer.\u00a0<\/p>\r\n\r\n\r\n\r\n

\"Favikon<\/figure>\r\n\r\n\r\n\r\n

Also, you can check out if the given influencer uses any of your keywords:<\/p>\r\n\r\n\r\n\r\n

\"Favikon<\/figure>\r\n\r\n\r\n\r\n

What\u2019s more, the tool gives you insights on the audience, such as their countries, cities and languages, the authenticity of the audience, their gender, age, etc.\u00a0<\/p>\r\n\r\n\r\n\r\n

\"Favikon<\/figure>\r\n\r\n\r\n\r\n

Overall, the insights provided by the tool are pretty informative and clear. Throughout the page you can hold your mouse on specific categories and get information on the relevant concept and\/or symbols used by the tool.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

\"Favikon<\/figure>\r\n\r\n\r\n\r\n
\"Favikon<\/figure>\r\n\r\n\r\n\r\n

To sum up, Favikon\u2019s audit function is super useful in helping to choose quality influencers with a high potential to promote your product.\u00a0<\/p>\r\n\r\n\r\n\r\n

The only uncomfortable thing on the page is perhaps the small letter size, which prevents you from reading easily.\u00a0<\/p>\r\n\r\n