Mango Score<\/p>\n <\/div>\n <\/div>\n\n
Number Of Followers<\/p>\n <\/div>\n
Engagement Rate<\/p>\n <\/div>\n
Average Likes<\/p>\n <\/div>\n
Average Comments<\/p>\n <\/div>\n
Comments\/Like Ratio<\/p>\n <\/div>\n
Average Video Views<\/p>\n <\/div>\n
Estimated Price For 1 Post<\/p>\n <\/div>\n
Estimated Price For 1 Story<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/template>\n<\/div><\/div><\/div><\/div><\/div>
Stand out With a Powerful Influencer Media Kit.<\/p><\/h4><\/div>
An Engagement Rate Calculator is a useful tool in influencer marketing that measures the level of interaction an influencer receives on their content. It calculates the percentage of followers who engage with their posts through likes, comments, shares, and saves.<\/p>\n
Using this calculator, you can make informed decisions when selecting influencers, ensuring successful influencer marketing campaigns.<\/p>\n<\/div><\/div><\/div>
Calculating an influencer\u2019s engagement rate is crucial as it shows their audience\u2019s genuine interest and involvement with their content. When an influencer has a high engagement rate, it means their audience is actively engaging with their posts \u2013 liking, commenting, and sharing.<\/p>\n
With this information, you can choose the best influencers for your brand. This will lead to increased brand exposure, authentic connections, and potentially higher conversion rates.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
The formula to calculate Instagram engagement rate is typically:<\/p>\n
Engagement Rate = [(Total Engagements \/ Total Followers) * 100]\n
Where \u201cTotal Engagements\u201d refers to the sum of likes, comments, shares, and saves on a post, and \u201cTotal Followers\u201d is the number of followers the account has.<\/p>\n
A higher engagement rate shows a more engaged audience, indicating that the content resonates well with followers. Brands use this metric to evaluate an influencer\u2019s performance on Instagram and make informed decisions when selecting partners for their campaigns.<\/div><\/div><\/div>
For example, if a post received 1000 likes, 50 comments, and 20 saves, and the account has 10,000 followers:<\/p>\n
Total Engagements = 1000 (likes) + 50 (comments) + 20 (saves) = 1070\nEngagement Rate = [(1070 \/ 10,000) * 100] = 10.7%<\/p>\n
Please note, that engagement rates can vary from post to post, so to understand the overall engagement of the influencer consider calculating the overall engagement of the last 12-18 posts. Or, use an Instagram engagement rate calculator.<\/div><\/div><\/div>
@brentrivera<\/a><\/p>\n 23.2M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 60<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @henrythecoloradodog<\/a><\/p>\n 2.4M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 84<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @tuckerbudzyn<\/a><\/p>\n 3.9M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 78<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
23.2M Followers<\/p>\n <\/div>\n <\/div>\n \n
60<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @henrythecoloradodog<\/a><\/p>\n 2.4M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 84<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @tuckerbudzyn<\/a><\/p>\n 3.9M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 78<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @henrythecoloradodog<\/a><\/p>\n 2.4M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 84<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @tuckerbudzyn<\/a><\/p>\n 3.9M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 78<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
@henrythecoloradodog<\/a><\/p>\n 2.4M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 84<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @tuckerbudzyn<\/a><\/p>\n 3.9M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 78<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
2.4M Followers<\/p>\n <\/div>\n <\/div>\n \n
84<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @tuckerbudzyn<\/a><\/p>\n 3.9M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 78<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @tuckerbudzyn<\/a><\/p>\n 3.9M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 78<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
@tuckerbudzyn<\/a><\/p>\n 3.9M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 78<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
3.9M Followers<\/p>\n <\/div>\n <\/div>\n \n
78<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n \n <\/div>\n \n @aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
@aspynovard<\/a><\/p>\n 2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n \n 69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
2.3M Followers<\/p>\n <\/div>\n <\/div>\n \n
69<\/span><\/p>\n Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n
Score<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n