Influencers have a powerful say—or, as the name implies, ‘influence’—over their followers. We tend to imitate what influencers look or do, what products they use, sometimes even subconsciously. And we are therefore more likely to trust a brand if...
Being a mom is one of the most rewarding experiences. Now motherhood isn’t as hard as it was 20 years ago, as nowadays we live in a digital world. Every new mom with absolutely no experience can dig deep on social media and find the info she is...
